Who doesn’t know Instagram? This social media platform has become one of the most popular and widely used across all demographics. To make the app even more engaging, Instagram has introduced the feature of followable hashtags. So, if you have a favorite hashtag, you can now follow it to stay updated on posts related to it. But what are the other functions of followable hashtags?

1. Get Updates on Your Favorite Hashtags
Everyone has their favorite hashtags, right? For example, if you love pastel-colored images, you can follow the hashtag #ilovepastel. Once you type in the hashtag #ilovepastel and follow it, updates related to it will appear on your Instagram timeline. This way, you won’t miss any posts related to that hashtag. This applies to all the hashtags you choose to follow.

2. Expand and Increase Your Followers
When you upload a photo and include a popular hashtag, your update will appear on the timeline of people who follow that hashtag. If they like your post, they might become new followers. This can help expand your network and connect you with people who share similar interests.

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3. Not Just Photos, but Also Stories
As you know, Instagram has a popular feature known as Insta Stories. It’s not just photos that are linked to hashtags; stories are included too. This means you won’t miss out on interesting updates from the hashtags you follow.

4. Find Potential Customers
If you have a business, you can add popular hashtags to your product photos or videos. By doing this, you can find people who are potentially interested in your products. This allows you to focus and understand which products attract potential customers.

The introduction of followable hashtags has made Instagram even more appealing, encouraging more people to use the platform. Have you started using this feature yet? What have you gained from it? Feel free to share your thoughts in the comments and don’t forget to share this article!