Have you ever wondered why in this online age, all elements of society seem addicted to using social media and even make it their home to share information with each other? Not only that, but social media has also evolved into one of the tools used by entrepreneurs to expand their business marketing. With the rise of social media, the transformation of information and communication technology has been incredibly rapid. The main motivation for social media users is the desire to express valuable content and information to others, to shape and define themselves, and to maintain relationships with one another. This factor is what makes the use of social media have varying impacts on certain sectors. Below are some of the impacts that have occurred.

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The Impact of Social Media on Society

With the basic nature of humans unable to live alone, the use of social media helps them to connect and interact with one another. It can also be utilized to form and maintain relationships with family and relatives.

The Impact of Social Media on Politics

The rapid spread of information on social media can greatly facilitate the larger dissemination of political campaigns aimed at providing information about the performance of government officials. Not only that, but we can also easily get information about the political situation in our country through social media, such as when a government official is found to be involved in corruption and so on.

The Impact of Social Media on Training and Development

The availability of easy access to various pieces of information from several learning platforms such as Wikipedia, blogs, podcasts, and others is believed to help teach and develop skills. Social media has contributed to the rise of online distance learning.

The Impact of Social Media on Business

Social media has made companies realize how important it is to establish relationships and communicate with customers to build their trust, aiming to increase profits. In this case, social media can be used to create insights, stimulate demand, and create offers.

The Impact of Social Media on Employment

This is closely related to recruitment issues. According to a survey conducted by CareerBuilder, 60 percent of employers use social networking sites to research candidates’ backgrounds. Social networks such as LinkedIn are widely used. This is because on social media, we can build and create our personal brand.

Now that you know more about the impact of social media on various sectors, this will make it easier for you to determine which tools should be used to achieve the results you desire, right? Good luck, and don’t forget to share this article!

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