According to We Are Social and Hootsuite, by the end of January 2018, the number of internet users worldwide reached 4 billion, an increase from the previous figure of 3.8 billion.

This means that more than half of the world’s population is connected to the internet. This rapid growth has also led to a significant increase in the use of social media.

As a result, the use of social media has now extended into the business world and has become a benchmark for business success. Therefore, using an effective digital marketing strategy can make your business grow easily and quickly.

However, if you have ever wondered what kind of content people like and how to deliver the right content to convey your message, that’s a great first step. Content marketing and social media marketing are closely related.

A good social media platform means it also has good digital content. That’s why a proper understanding of content marketing types is necessary to build a strong brand on social media and create customer loyalty for your business. Let’s take a look at the explanation below.

Read Also: Get Closer to Social Media Marketing Agencies

Informative 

In this educational content, you are expected to provide useful information that can benefit your target audience. The main goal of this content is to build trust in your brand. Therefore, make sure that the information shared is still related to your product.

Examples of informative content include tips & tricks, infographics, case studies, and how-to guides, among others.

Communication 

This type of content emphasizes two-way interaction between the audience and the brand. Therefore, focus on messages that encourage your audience to comment and engage with your posts.

Additionally, try to interact with your audience in the comment section. The more people participate, the more exposure your content will receive.

This is done so that your brand is seen as one that cares about audience feedback and opinions.

Examples of communication content include fill-in-the-blank posts, discussions, polls, and so on.

Entertainment

Social media is used for socializing and building relationships with others. Therefore, fun content like this tends to have a higher chance of going viral than other types.

Examples of entertainment content you can use include games, memes, giveaways, and more.

Promotional 

This type of content is mostly used to introduce new products or promotions that are ongoing in your company to the audience. In simple terms, it’s about spreading information about these two things more widely.

Examples of promotional content include quizzes with prizes, vouchers, testimonials, and call-to-action emails.

News

News content involves using the latest news as part of your social media posts, whether or not they include promotions. This is often used to follow a surge in search trends that happen temporarily.

An example of news content with embedded advertising is when a women’s doubles badminton team wins an Olympic medal, and many brands take advantage of the athlete’s name by either offering congratulations or giving out product prizes from their brand.

Inspirational

Content in the inspirational category aims to improve the mood of the audience who sees your post, and it usually generates a lot of engagement.

This content doesn’t always have to be a quote, as interesting facts, inspirational stories, or quotes from people can also be used.

Out of all the digital content types mentioned above, you shouldn’t hesitate to try them. You can experiment with different categories and see which ones your audience prefers and which one is the best for conveying your message. From here, you can optimize your social media content strategy to support your business’s online marketing efforts.

By trying these types of digital content, you can find which category has the best engagement and clearly delivers your intended message. This will allow you to further optimize your online business strategy using social media. Happy creating! Don’t forget to share this article! See you in another article!

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