Social Media

3 Gen Z habits on social media

December 9, 2024

Generation Z refers to individuals born after 1995 to the present. This generation has grown up amidst rapid technological advancements and the ongoing rise of social media. Gen Z is a potential consumer group with significant influence over purchasing decisions. So, what are some habits Gen Z tends to display on social media?

Skilled at Keeping Their Identity Private
Gen Z has grown up during the rise of social media, so it’s no surprise that their lives are closely connected to online activity. However, they tend to keep their true identity hidden on social media. They often use pseudonyms or alter ego profiles to maintain privacy. This approach is especially used by Gen Z to prevent their parents from easily tracking their online activities.
Easily Bored
A noticeable trait of Gen Z on social media is their tendency to get bored quickly. For example, when watching YouTube and an ad plays for 15-60 seconds, they will skip it immediately unless it grabs their attention. Their attention span is very short—around 8 seconds. Therefore, if a product’s target audience is Gen Z, the content should be designed to capture their interest quickly. Gen Z is also prone to getting bored with products, like gadgets. That’s why many gadget brands specifically target Gen Z as potential consumers for their products.
Not Easily Influenced by Ads
Gen Z tends to be skeptical of advertisements. Less than 25% of them are willing to engage with or trust an advertisement. Instead, they are more influenced by their favorite YouTubers or Instagram influencers. As a result, many businesses are now partnering with YouTubers or Instagram influencers to promote their products.

These are just a few habits of Gen Z on social media. If your product targets this generation, make sure to take note of these insights. Don’t forget to share this article so others can benefit from it too!