Many business strategies today can be implemented through online marketing, such as Organic Social Media, Digital Ads, Email Marketing, SEO, etc. SEO is one way to achieve the Business Goals that have been set. Therefore, utilizing SEO is important for business owners and entrepreneurs in helping to increase opportunities for both online and offline business growth.

What is SEO in Business?

SEO, or Search Engine Optimization, is the process of improving the visibility of a website’s pages on search engines like Google, Bing, and others. The goal of SEO is to ensure that a website’s optimized pages appear on the first page of search results and rank high for specific keywords, thus driving traffic to the site.

Read Also: More Profitable Businesses Using Local SEO for Business

The Customer Journey in Using SEO

To understand how SEO works, here is the customer journey explaining how users find the information they are searching for on business websites, which you must know.

1. When a user seeks information on the internet, they will typically use a search engine like Google by entering keywords, either short-tail or long-tail (or sometimes as a question).
2. Google will display several recommended pages from relevant sites or blogs related to the keywords searched.
3. The user will choose which article or page to click on. Interestingly, some studies show that users are more likely to choose articles or pages ranked at the top of the search results. This is why more traffic tends to go to business websites, especially if the page is ranked first for that keyword.
4. If the content of the page aims to increase brand awareness, it should align with this objective. This is how SEO can have an optimal impact on the business.

How SEO Works

To show results, SEO requires time and a process for search engines like Google to display the optimized pages. Here’s how SEO works on search engines:

1. When a website or page is published, search engines like Google, Bing, Yahoo, etc., crawl the page or website.
2. The search engine uses its algorithms to determine the ranking of the keywords on the page and index them.
3. The search engine then displays its recommended results.

So, how does a page get recommended by search engines and appear on the first page? The answer is through SEO optimization. To prepare SEO for your business, you need to understand the steps involved in optimization.

• Keyword Research: Research the main keywords and their derivatives, and identify intent.
• Competition Research: Research and analyze competitors.
• On-Page Optimization: Optimize website pages such as titles, descriptions, content, images, etc.
• Off-Page Optimization: Link building.
• Technical Optimization: HTML SEO.
• Measure Results: Measure ranking, traffic, exit pages, page views, etc.
• Improve Results: Analyze and make changes to improve the results.

Benefits of SEO for Business. Why Does SEO Impact Business?

Preparing an SEO-friendly website, creating articles with keyword research and market analysis, and enhancing SEO for other websites will ensure your site ranks high on the first page of search results, leading to increased visitors. More website visitors directly impact your business. A business can collect customer data, boost ROI, and increase sales, giving you an edge over competitors.

Furthermore, what are the benefits of SEO for businesses in the digital age?

• SEO = Free Traffic: Without needing to open an offline store, set up a booth at an exhibition, or pay for ads, you can attract traffic to your website for free. While SEO isn’t entirely free, it’s an effective choice for saving marketing budgets.
• Increase Brand Visibility: By improving your website’s SEO, the more visible your brand becomes in search results, making it known to more people.
• Target Unlimited Users: With SEO, you can target an unlimited number of users, based on your business needs.
• Long-Term Use: Evergreen content can be found by users anytime. Unlike social media, which is heavily dependent on trends and timing, or digital ads with budget limitations, SEO offers long-term visibility.

Consult for SEO Application on Your Business Website

Although it’s generally more affordable than other digital marketing channels, implementing SEO is not as simple as it seems. Having an in-house SEO specialist and utilizing SEO research tools may incur additional costs. Moreover, the effects of SEO on increasing website traffic are not immediate and real-time, making it important to carefully plan your marketing budget. Consult with Doxadigital to get the right and optimal SEO strategy for your business. Free Consultation Available!

Wisnu Wardhana( SEO Specialist )

Halo! Perkenalka, nama saya Wisnu Wardhana, Saya adalah seorang SEO Specialist dengan lebih dari 5 tahun pengalaman dalam industri digital marketing. Selama bertahun-tahun, saya telah membantu berbagai perusahaan, mulai dari startup hingga perusahaan besar, untuk meningkatkan visibilitas online mereka dan mencapai tujuan bisnis melalui strategi optimasi mesin pencari yang efektif.

Saya memiliki keahlian dalam analisis kata kunci, optimasi on-page, pembuatan konten berkualitas, dan pengembangan strategi backlink yang kuat. Dengan pemahaman mendalam tentang algoritma mesin pencari dan tren terbaru dalam SEO, saya selalu berusaha untuk memberikan solusi yang inovatif dan hasil yang terukur bagi klien saya.

Di blog ini, saya akan berbagi wawasan, tips, dan praktik terbaik seputar SEO yang dapat membantu Anda memahami dan menerapkan strategi yang tepat untuk meningkatkan peringkat situs web Anda. Mari kita jelajahi dunia SEO bersama dan capai kesuksesan online yang lebih besar!

Terima kasih telah mengunjungi profil saya. Jangan ragu untuk menghubungi saya jika Anda memiliki pertanyaan atau ingin berdiskusi lebih lanjut tentang SEO!