Recently, Google announced the Search Generative Experience (SGE) during the Google I/O event on Wednesday, May 10, 2023, as Google’s response to Microsoft and OpenAI’s Bing Chat challenge. SGE is a search experience that utilizes conversational generative AI, allowing users to search as they would with a chatbot.

With the introduction of Google Search Generative Experience (SGE), Google Search users will have a simpler, faster, and more practical search experience.

In this article, we will provide the information we know about SGE, what changes it brings, and how businesses can respond to these changes.

What is Google Search Generative AI?

Search Generative Experience is a concept related to user interaction with search engines through conversation. In this concept, the search engine learns from user behavior and provides search results that are more personalized based on preferences. Additionally, users can ask follow-up questions. Through SGE, users can now ask the search engine to generate a variety of productivity-enhancing ideas, such as creating workout schedules, asking recipe questions, and much more. With this experience, Google aims to make search engines more personal, becoming your daily assistant.

What is the New Experience in Generative AI?

Here are the main features of Google’s latest search engine, which comes with generative AI services:

1. Easily Understanding New or Complex Topics
   In Google Search, users will receive help by using AI-powered language models connected to the internet, curating, and translating them for users. There is also an AI-powered snapshot that assists in understanding the factors that need to be considered regarding the asked topic.

2. Providing Quick Tips for Specific Questions
   When users have specific questions, Google Search provides relevant information from various sources within its search engine. For example, when users want to refresh an old sweater found in the closet, they can type “How to remove coffee stains from a wool sweater.”

3. Revealing Products and Important Information When Shopping
   When someone is looking to buy peel and stick wallpaper for a kitchen or a Bluetooth speaker for a pool party, Google Search will provide relevant information regarding key factors to consider, such as ease of use, user ratings, and where to purchase them.

4. Conversational AI Features in Google Search
   The main feature of this new update will offer more interactive and user-friendly search experiences by integrating generative AI services for chatting with users to ask follow-up questions. On the website, Google users will have access to the “ask a follow-up question” feature to add more variety to the conversation.

With generative AI in Google Search, users will find it easier to search and have deeper access to their search engines.

Read Also: Google Bard Set to Replace ChatGPT as a Favorite of Businesses and Marketers

Search Generative Experience Battle: Google vs. Bing Chat

Given that Bing Chat and Google Search Generative Experience are both conversational search engines focused on delivering a better user experience, here are some pros and cons of both platforms:

Pros of Bing Chat:

• Displays search results directly related to the questions asked.
• Shows comprehensive, relevant information.
• Provides an option to view traditional search results from the Bing search engine.
• Built on the ChatGPT model, which is more popular than Google’s model.

Cons of Bing Chat:

• Can only be accessed through the Microsoft Edge browser.
• Not fully optimized as it is still in the experimental phase.

Pros of Google Search Generative Experience:

• Excellent personalization. Google has better access to user data and experiences.
• Focused on providing highly accurate answers to asked questions.
• Can answer questions with specific facts.
• Accessible through various browsers as long as it is supported by Google.

Cons of Google Search Generative Experience:

• Slower response times.
• Sometimes less specific and relies on user input.
• Still in the experimental phase and not fully optimized.

Based on the information above, the decision ultimately depends on user preference. Both platforms have their strengths and weaknesses, and both Google and Microsoft are continuously updating and developing their products. Therefore, it’s recommended to try both and see which one best suits your personal search needs.

How to Gain Access? What Can Businesses Do?

Although Google has not officially launched its Search Generative Experience feature, users in the United States can try this feature as part of its development. To join this experiment, users can sign up at Google Search Labs via the URL https://labs.google.com and click the “Join waitlist” button.

How Can Users in Indonesia Access the Search Generative Experience? To access SGE in Indonesia, users must use a VPN with a location set to the United States and use their Google account as usual.

Afterward, Google will notify users when they can try the feature as it begins its official launch. The registration process and use of the Search Generative Experience app are free, and it may offer opportunities to analyze and provide feedback on this experimental feature.

For those interested in joining this experiment, you can download the Search Labs app from the Google Play Store or Apple App Store. However, this is optional, and it is not required to join the waitlist for the Search Generative Experience.

Conclusion

Welcome to the era of highly personalized search engines. Both Bing and Google are still in the experimental phase, but we can see that AI-based personal assistant concepts will change the way people search for information online.

As one of the digital marketing agencies in Indonesia, Doxadigital has helped many businesses acquire potential customers through search engines. As of the time of writing, we have implemented various techniques, including exclusive Semantic SEO strategies, which we have developed over the past four years.

Contact us and let’s discuss, Chat WhatsApp us for consultation on how your business can grow through digital-based marketing with the Doxadigital team.