Blogs or websites are still among the most widely used platforms for users worldwide, including in Indonesia, to search for the information they need. Therefore, a website can be utilized by business owners like you to capture more customers.

What is a Blog Article?

A Blog Article is a piece of writing that contains information, facts, opinions, or news featured on a website. Blog articles not only contain written information but can also be integrated with relevant images or videos.

Benefits of Writing Blog Articles for Your Business

HubSpot has summarized several facts about the benefits of blogging that can impact your business. Here are some facts you should know:

• 80% of internet users interact with social media and blogs.
• 59% of marketers believe blogs are highly valuable.
• Blogs can increase indexed pages by 434% and indexed links by 97%.
• Companies with blogs generate 67% more monthly leads than those without blogs.
• Blogs rank 3rd as the most important content marketing strategy, after videos and eBooks.
• Businesses with blogs get 55% more visitors.

How to Write Blog Articles

Owning a blog for your business means you must not only create an appealing blog but also focus on your blog’s niche. To develop your blog, you need to create a collection of articles that align with your business. Here are the essential things to consider when writing quality articles that meet your readers’ needs:

Understand Your Business Goals and Objectives

Writing articles is not just about gaining digital presence, but about how a blog article can generate the desired conversions. As a digital marketing tool, a website plays a critical role in achieving your business goals. By understanding your business goals, you can define the objectives that should be accomplished by the article you write. The success of an article can be measured by Key Performance Indicators (KPIs).

Understand the Target Audience for Your Blog Article

Your audience is the group of people who read the content on your blog. Every business has a different target market, so understanding your target audience will ensure that the visitors who arrive on your blog match your market and make your marketing journey more effective.

You need to know:

• Who is the audience?
• What is their demographic?
• What are their interests?
• What are their habits?
• What do they need?
• And more.

To gather this information, you can use templates like the User Persona Canva, which is widely available on Google, or use data from Google Analytics that is connected to your business website.

Conduct Keyword Research

When writing a blog article, it’s crucial to consider the volume and competition of relevant keywords to increase visibility and clicks, which can lead to business results.

Our tip is to focus on targeting a topic keyword rather than a single keyword in your article. By targeting a topic keyword, you open up more possibilities for additional keywords, compared to only targeting one specific keyword. From a topic keyword, you can include related subtopics and other relevant keywords. The more relevant keywords you use for your business, the greater the potential for visibility and traffic to your business website. However, you need to watch out for Content Pillars to avoid cannibalization.

Research Keyword Intent & Competitor Content

You also need to understand the intent behind the targeted keywords. Intent refers to Google’s machine learning algorithm’s understanding of users’ search intent. When writing a blog post, you should pay attention to what Google’s search results are discussing regarding the keyword and the type of content being presented.

Read Also: Understanding Search Intent: A Fundamental in SEO Strategy

Crafting Keywords into a Blog Article

Once you’ve identified the keywords and their intent, structure them into a blog article that is easy for both readers and search engines to understand, following SEO optimization principles. Use attention-grabbing headlines to encourage readers to read your article and include Call to Actions (CTAs) to encourage visitors to take specific actions, including conversions.

Read Also: Keyword Volume: Keyword Search Volume Concepts Businesses Should Know

Here are some tips you can apply when writing an article:

• Create evergreen content.
• Focus on benefits.
• Imagine life without your product or service.
• Speak with empathy, solve your audience’s problems.
• Start with a question.
• Include numbers.
• Use active voice, avoid passive voice.
• Be personal, use “you” and “your.”
• Include testimonials.
• Create urgency.
• End with a strong CTA (call to action).

Not only should you write engaging content with catchy titles, but the content on your website (articles, blog posts, etc.) must be compelling enough to keep readers on your site longer.

Therefore, links pointing to related articles and CTAs for further reading are crucial.

Building Links

Besides linking your articles to product or service pages, you can collaborate with article writers who cover topics similar to your business to get internal links from external websites.

You can also collaborate with other marketing channels like social media marketing, email marketing, push notifications from business apps, and more, to direct more readers to your blog articles.

Conclusion

If you have a business website with advanced features and payment systems, it’s a pity if your organic traffic is low. Adding a blog section containing relevant articles can significantly increase organic traffic without time limitations.

By integrating a business website with blog content and SEO optimization, you will enhance the visibility and ranking of your blog in search engines, which will drive more organic visitors to your blog and generate conversions for your products or services.

Doxadigital offers professional SEO services that can assist you in optimizing SEO and creating articles tailored to your business and market audience. Consult your business needs with us today for FREE!

Wisnu Wardhana( SEO Specialist )

Halo! Perkenalka, nama saya Wisnu Wardhana, Saya adalah seorang SEO Specialist dengan lebih dari 5 tahun pengalaman dalam industri digital marketing. Selama bertahun-tahun, saya telah membantu berbagai perusahaan, mulai dari startup hingga perusahaan besar, untuk meningkatkan visibilitas online mereka dan mencapai tujuan bisnis melalui strategi optimasi mesin pencari yang efektif.

Saya memiliki keahlian dalam analisis kata kunci, optimasi on-page, pembuatan konten berkualitas, dan pengembangan strategi backlink yang kuat. Dengan pemahaman mendalam tentang algoritma mesin pencari dan tren terbaru dalam SEO, saya selalu berusaha untuk memberikan solusi yang inovatif dan hasil yang terukur bagi klien saya.

Di blog ini, saya akan berbagi wawasan, tips, dan praktik terbaik seputar SEO yang dapat membantu Anda memahami dan menerapkan strategi yang tepat untuk meningkatkan peringkat situs web Anda. Mari kita jelajahi dunia SEO bersama dan capai kesuksesan online yang lebih besar!

Terima kasih telah mengunjungi profil saya. Jangan ragu untuk menghubungi saya jika Anda memiliki pertanyaan atau ingin berdiskusi lebih lanjut tentang SEO!