# Page Metadata Title: When design doesn’t ‘sell’ instead it sells Description: Explore how an unconventional design approach can enhance the appeal and 'marketability' of a product or service. Check out the explanation. Canonical URL: [When Design Doesnt Sell Instead It Sells](https://doxadigital.com/en/search-engine-optimization/when-design-doesnt-sell-instead-it-sells/) Source URL: [When Design Doesnt Sell Instead It Sells](https://doxadigital.com/en/search-engine-optimization/when-design-doesnt-sell-instead-it-sells/) Language: en-US # Navigation [- [Home](https://doxadigital.com/en/) [- [About Us](https://doxadigital.com/en/about-our-agency/) [- [Career](https://doxadigital.com/en/career/) [- [Events](https://doxadigital.com/en/events/) [- [Integrated Campaign 360](https://doxadigital.com/en/integrated-campaign-360-en/) [- [Social Media Marketing](https://doxadigital.com/en/social-media-marketing-en/) [- [KOL & Affiliate Campaign](https://doxadigital.com/en/kol-management-en/) [- [Google Ads](https://doxadigital.com/en/google-ads/) [- [Facebook Ads](https://doxadigital.com/en/facebook-ads-agency-indonesia/) [- [Tiktok Ads](https://doxadigital.com/en/tiktok-ads-en/) [- [Search Engine Optimization](https://doxadigital.com/en/seo-agency-jakarta-service/) [- [AI Search Optimization](https://doxadigital.com/en/geo-ai-optimization-service/) [- [Creative Design Service](https://doxadigital.com/en/creative-design-service-en/) [- [Video Production](https://doxadigital.com/en/video-production-en/) [- [Web and App Development](https://doxadigital.com/en/web-development-en/) [- [WordPress Development](https://doxadigital.com/en/web-development-en/wordpress/) [- [Email Marketing](https://doxadigital.com/en/email-marketing-service/) [- [Freshdesk Helpdesk/Support Ticket Sofware](https://doxadigital.com/en/freshdesk-en/) [- [Freshsales Suite Sales CRM and Omnichannel Solution](https://doxadigital.com/en/freshsales-crm-en/) [- [Freshservice - ITSM Intelligent Service Management Solution](https://doxadigital.com/en/freshservices/) [- [Smartchat](https://doxadigital.com/en/smart-chat/) [- [Blog](https://doxadigital.com/en/blog-doxa/) [- [Contact](https://doxadigital.com/en/contact/) # Main Content Blog Search # When design doesn’t ‘sell’ instead it sells 09 December 2024 **AI Summarize on:** ChatGPT Perplexity Grok Google AI **In 2013, *thetimes.co.uk* conducted a site optimization to boost subscription package sales, starting at £2 per day. However, the results of the testing revealed something intriguing.** Before continuing, it’s best to look at the two design variations below: **Daftar Isi** [ [ 1 If you had to choose one of the two designs, which one would you choose: Variation A or Variation B?](https://doxadigital.com/en/search-engine-optimization/when-design-doesnt-sell-instead-it-sells/#If_you_had_to_choose_one_of_the_two_designs_which_one_would_you_choose_Variation_A_or_Variation_B) [ [ 2 “Want the Full Article and Instant Website Access?”](https://doxadigital.com/en/search-engine-optimization/when-design-doesnt-sell-instead-it-sells/#Want_the_Full_Article_and_Instant_Website_Access) ## **If you had to choose one of the two designs, which one would you choose: Variation A or Variation B?** If you choose Variation B, then you’re like most people (I also chose B). Visually, Variation B offers more space between text, making the site overall more readable. The banner selection is also visually better and neater compared to Variation A. A poll conducted on the internet showed that Variation B received 52% of the votes compared to Variation A’s 22%. **However**, here’s the surprising fact from the test: Although Variation B had a better and more comfortable visual design, can you believe that the original version (Variation A) won in terms of sales? Statistically, Variation A had 115% more clicks than Variation B and also achieved a 99.9% visitor confidence ratio! In fact, there were 5 other variations tested by a London agency, but Variation B and the other 5 variants had one key difference from Variation A. **And that difference was only in 8 words**, which were: ## **“Want the Full Article and Instant Website Access?”** [Take another look at Variation A. The conclusion from this test was so striking that it won the silver ribbon at the WhichTestWon 2014 Online Testing Awards. **Read Also: [Here you go! A collection of reasons why your business needs graphic design](https://doxadigital.com/en/doxa-tips-en/this-is-a-collection-of-reasons-why-your-business-needs-graphic-design/)** **What Can We Learn from This?** **Powerful Headlines!** Did you know that a powerful headline can outperform a good visual design? The logic is simple: on your website, people are searching for the information they need. A well-crafted headline can psychologically make words “jump” out of your page. I’m a big fan of a book by [Steve Krug called “Don’t Make Me Think](https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758),” a must-read, especially if you’re serious about using the internet for business. In his book, Steve Krug states: “Designers love meaningful hints and cues, as they are a mark of sophisticated and elegant design. But web users, in general, are in a rush and often miss those hints and cues.” Another lesson is **Test, Test, and Test!** If *thetimes.co.uk* had immediately applied the new design just because it looked better, how much profit would have been lost? Yes, using SEO services and AdWords is good, but their task is just one: to bring targeted visitors to your market. Your job is to ensure that your site is user-friendly and has the engagement and conversions you expect. Do you agree? **Want to consult about marketing your site?** [Contact us](https://doxadigital.com/kontak/) at 021-5324093 or email [email protected]. **AI Summarize on:** ChatGPT Perplexity Grok Google AI [![If you had to choose one of the two designs, which one would you choose: Variation A or Variation B?](https://secure.gravatar.com/avatar/60512ae1929b3c0c6a2b796e8df04b6b291430b379e07907a9e584394dfb8db4?s=120&d=mm&r=g) [admindoxa](https://doxadigital.com/en/author/admindoxa/) ## Latest Articles [### [Google Core Update March 2026 : Impact and Analysis Summary](https://doxadigital.com/en/search-engine-optimization/google-core-update-march-2026-impact-and-analysis-summary/) 01 April 2026 [### [Types of Digital Marketing in Jakarta and Digital Agencies for Your Business](https://doxadigital.com/en/digital-marketing-agency/types-of-digital-marketing-in-jakarta-and-digital-agencies-for-your-business/) 10 March 2026 [### [Understanding Redirects: Functions, Types, and How They Work in SEO](https://doxadigital.com/en/search-engine-optimization/understanding-redirects-functions-types-and-how-they-work-in-seo/) 09 March 2026 [### [Complete SEO Marketing Guide: Search Engine Optimization & Digital Strategy](https://doxadigital.com/en/search-engine-optimization/complete-seo-marketing-guide-search-engine-optimization-digital-strategy/) 09 March 2026 [### [Effective Types of Promotional Media for Businesses in the Digital Era](https://doxadigital.com/en/marketing-tips/effective-types-of-promotional-media-for-businesses-in-the-digital-era/) 09 March 2026 # Footer Jl. 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