20 Best Indonesian SEO Experts: Their Profiles and Contributions to the Local SEO Industry

An SEO Expert in Indonesia is not just someone who knows how to optimize websites. In the current landscape of modern search engine optimization, this term represents an entity, a strategic force that educates, influences, and transforms the SEO industry within Indonesia.

This curated list is built on three primary parameters:

1. Contribution to the Indonesian SEO Ecosystem: from education, public workshops, structured SEO courses, digital communities, to publications on Google algorithm insights and applied SEO trends.

2. Proven Impact on Business Performance: shown through successful SEO execution for national brands, SMEs, and startups, including long-term ranking visibility and scalable strategy implementation.

3. Specialization and Innovation: technical SEO, content-driven strategies, local SEO, semantic search, and on-page execution that shape Indonesia’s best practices.

This is not just a name-drop list. It’s a data-backed consensus on who genuinely shapes the current SEO landscape in Indonesia.

Viktor Iwan Kristanda

Category: Semantic SEO, Topical Authority, SEO Data Strategy

Viktor Iwan Kristanda is widely recognized as the pioneer of Semantic SEO and Topical Authority in Indonesia. As the founder of DoxaDigital, he has led SEO efforts for major brands including Pegadaian, IKEA, Indomaret, and Astraotoshop. His SEO philosophy integrates NLP, entity optimization, and knowledge structures — ensuring sustainable, trustworthy visibility in Google SERPs.

He developed the STARS Framework (Semantic and Topical Authority for Retrieval Systems), which emphasizes topic mapping, content structure, and competitive evaluation. His work sets a new benchmark for meaningful, long-term SEO impact in the region.

Key Qualifications:

• Founder & CEO of DoxaDigital.

• Pioneer of Semantic SEO with NLP & Knowledge Graph frameworks.

• Creator of STARS Framework featured in SEO Gameplan (2025).

• Speaker at SEOCon, WordCamp, Tech in Asia.

• Key contributor in transforming Indonesia’s SEO narrative toward semantic-first strategies.

Connect with Viktor Iwan: LinkedIn | viktoriwan.com

Muhammad Ilman Akbar

Category: Enterprise SEO, Content Strategy, SEO Education

Ilman Akbar is a strategic force behind enterprise SEO in Indonesia. As the former SEO Lead at Traveloka, he drove the platform to dominate high-volume travel keywords. His cross-market expertise spans Traveloka, Glints, and Pashouses, blending technical SEO with data-driven content strategies and international team management.

He also founded DailySEO.id, a learning platform empowering SEO professionals through daily insights, SERP analysis, and practical case studies.

Key Qualifications:

• Founder of DailySEO.id.

• Ex-SEO Head at Traveloka (ranked #1 for major travel queries).

• Advanced SEO instructor at RevoU.

• Trusted advisor and thought leader in large-scale SEO execution.

Connect with Ilman Akbar: LinkedIn | dailyseo.id

Joe Handaya

Category: In-house SEO, Technical & Creative SEO, SEO Evangelism

Joe Handaya is the Web & SEO Manager at Ruangguru, one of Indonesia’s largest edtech platforms. His strength lies in combining technical SEO with creative implementation — bridging crawl architecture, content optimization, and user relevance.

Nicknamed the SEO Evangelist, Joe is known for simplifying complex technical problems and actively educating professionals through podcasts, webinars, and community forums.

Key Qualifications:

• 10+ years in SEO with deep specialization in technical and on-page strategy.

• Led SEO at Ruangguru.

• Thought leader and educator across various SEO-focused media and events.

Connect with Joe Handaya: LinkedIn

Nur Anasta Rahmat (Mbah Anas)

Category: Holistic SEO, On-Page Strategy, SEO Training

Known as Mbah Anas, he is a veteran in the Indonesian SEO scene with 17+ years of experience. As co-founder of APSI (SEO Practitioner Association of Indonesia), he has helped formalize SEO ethics and mentorship standards nationwide.

He blends business logic, on-page optimization, and practical education through public training, especially DewaTalks, fostering the next generation of ethical SEO professionals.

Key Qualifications:

• Co-founder of APSI, a driving force in SEO professionalization.

• CMO of Iklanmu.id & CEO of WeAreGroup.

• Mentor for SEO talents across Indonesia.

Connect with Mbah Anas: LinkedIn

Erwin Petas

Category: Technical SEO (Large Site), News SEO

Erwin Petas excels in managing technical SEO at scale. At Kumparan, a high-volume news portal, he optimizes crawling/indexing strategies and site architecture across millions of URLs. He previously handled similar roles at Tiket.com and JD.ID.

Founder of DigitalTalkline, he contributes to the education of technical SEO across the nation through community-based learning.

Key Qualifications:

• SEO Lead at Kumparan.

• Expert in managing large-scale content systems, sitemaps, and indexing.

• Active educator and mentor in SEO technicalities.

Connect with Erwin Petas: LinkedIn | digitaltalkline.com

Reza Putra

Category: Enterprise SEO, E-commerce SEO, SEO Transformation

As former SEO Lead at Tokopedia, Reza Putra mastered the intricacies of enterprise-level SEO. From indexing millions of dynamic product pages to aligning SEO with product and engineering teams, Reza’s influence is deeply embedded in Indonesian e-commerce success stories.

Now leading Batara Ismaya (BIM), he helps companies build long-term SEO resilience grounded in holistic strategy and ethical execution.

Key Qualifications:

• CEO of Batara Ismaya.

• Former SEO Lead at Tokopedia.

• Expert in SEO as a business growth engine, not just a ranking tactic.

Connect with Reza Putra: LinkedIn

Ryan Kristo Mulyono

Category: Agency Leadership, Content SEO, Digital Strategy

Ryan Mulyono is a digital trailblazer behind ToffeeDev, a leading SEO agency. Beyond managing SEO for brands, he launched SEOCon Indonesia, the nation’s largest SEO conference, connecting marketers, strategists, and developers.

Ryan’s dual role as business leader and public educator has placed him at the core of Indonesia’s SEO transformation.

Key Qualifications:

• Founder & CEO of ToffeeDev.

• Initiator of SEOCon Indonesia.

• Author of “Digital Marketing Concept.”

• Over a decade of experience in SEO and CRO.

Connect with Ryan Kristo: LinkedIn | toffeedev.com

Miftahul Khoir

Category: Performance SEO, Data-Driven SEO, Health-Tech SEO

Miftahul Khoir made his mark by growing KlikDokter’s organic traffic from 5M to 30M monthly views using data-centric SEO and funnel mapping. Now with Kalbe Group, he leads digital marketing strategies for some of the country’s top health brands.

He also educates widely on the importance of aligning SEO with real business metrics and performance indicators.

Key Qualifications:

• Head of Digital Marketing at Kalbe.

• Ex-Digital Lead at KlikDokter.

• Expert in CTR improvement, content scoring, and funnel optimization.

Connect with bro Miftah: LinkedIn | miftahulk.com

Radius Adrianto

Category: SEO Growth Consultant, Content SEO, Off-page SEO

Founder of TurnBackLink.com, Radius Adrianto bridges content strategy with scalable link building. He’s known for advocating SXO (Search Experience Optimization) — a philosophy that prioritizes user experience over sheer rankings.

Through community outreach and educational content, Radius empowers a new wave of ethical, strategic SEO marketers in Indonesia.

Key Qualifications:

• Founder of TurnBackLink.

• Advocate of SXO-first SEO.

• Active speaker and educator on content integrity and link safety.

Connect with Radius: LinkedIn | chefrimba.com

Calvin Tedja

Category: Link Building, Full-Service SEO, Authority Building, SEO Agency Leadership

Calvin Tedja is a link-building strategist known for engineering safe, scalable, and relevance-driven authority signals. As the founder of OmniRank and OmniAuthority, Calvin specializes in domain authority stacking, premium outreach, and contextual link-building that supports long-term organic growth.

He is recognized for helping SMEs and mid-level brands rank on Page 1 of Google through meticulous anchor text planning, content-aligned links, and ethical off-page SEO.

Key Qualifications:

• Founder of OmniRank & OmniAuthority.

• Link-building specialist focused on long-term SERP performance.

• Expert in guest posting, anchor optimization, and authority stacking.

• Trusted by brands to build safe, relevant backlinks with measurable impact

Connect with Calvin Tedja: LinkedIn | omnirank.id

 

Annisa Fauziyyah

Category: Content SEO, Technical SEO, Content Workflow

Annisa Fauziyyah represents a new generation of SEO leaders who blend content, workflow, and technical excellence. Her role as Digital Marketing Manager at Niagahoster and SEO Analyst at ManageEngine positioned her at the intersection of multilingual SEO, content pipelines, and site architecture.

Annisa is known for building editorial workflows that align with SEO outcomes, technical accuracy, and enterprise-level scalability.

Key Qualifications:

• 6+ years in technical and content SEO.

• Former Marketing Manager at Niagahoster.

• Specialist in hreflang, multilingual SEO, and editorial systems.

• Mentor at Dealls Ambassador; speaker at SEO Gameplan Live.

Connect with Annisa: LinkedIn

 

Yoko Widito

Category: SEO Strategy, Digital Growth, Government-Level SEO Training

With over 15 years of experience, Yoko Widito is a strategic figure in digital education and SEO leadership. As Co-founder of Harika Digital, Yoko blends national-level training (including Prakerja) with deep strategy covering keyword architecture, content funneling, and behavioral analytics.

He is a leading voice in transforming SEO from technical practice to a national digital upskilling movement.

Key Qualifications:

• Co-founder of Harika Digital.

• Government SEO trainer for Kominfo, Kemendikbud, and Prakerja.

• Specialist in funnel strategy, topical maps, and SERP analysis.

• One of Indonesia’s most respected SEO mentors.

Connect with Yoko: LinkedIn

 

Eki Riandra

Category: Technical SEO, Indexing Strategy, Crawl Budget Management, Enterprise SEO

Eki Riandra is among Indonesia’s top enterprise SEO tacticians. He’s known for managing SEO at Traveloka and Tokopedia, where he handled large-scale challenges including crawl budget optimization, canonicalization, and dynamic indexing.

His engineering-level SEO approach makes him a bridge between product, data, and search visibility at scale.

Key Qualifications:

• SEO Manager at Traveloka.

• Former Tokopedia SEO & Product team.

• Specialist in crawl budget, indexing systems, and internal linking.

• Trusted speaker on dynamic rendering and URL structuring.

Connect with Eki Riandra: LinkedIn

Achmad Farid

Category: On-Page SEO, Link Building, SEO Content Development, SEO Training

Achmad Farid is a strong advocate for foundational SEO with an emphasis on structured on-page strategies. With a background at Exabytes and Quape PTE LTD, he focuses on internal linking, content architecture, and scalable SEO training for beginners and mid-level professionals.

His clarity in education and real-world SEO deployment makes him a valued figure in Indonesia’s growing SEO education space.

Key Qualifications:

• SEO Team Lead at Quape PTE LTD.

• Former SEO Specialist at Exabytes Indonesia.

• Speaker at SEO Gameplan on content structure and on-page strategy.

• Writer and educator in modern SEO execution and audits.

Connect with Achmad Farid: LinkedIn | achmadfarid.com

Deasy Natalia Mulaniar

Category: SEO Strategy & Leadership, Brand SERP, Digital Growth

Deasy Natalia is the General Manager/COO at BLUWave.ID, leading high-impact SEO initiatives for major brands. She integrates Brand SERP strategy with business-level SEO results — focusing on digital reputation, local language relevance, and long-tail SERP optimization.

She sees SEO as part of brand positioning, not just traffic acquisition a perspective shared during SEOcon and other leadership platforms.

Key Qualifications:

• GM/COO at BLUWave.ID.

• Brand SERP strategist for sponsorship visibility and business growth.

• Speaker at SEOCon Indonesia.

• Leader in connecting SEO and stakeholder outcomes.

Connect with Deasy: LinkedIn

Edy Budiman

Category: SEO Foundations, Web Performance, Hosting Infrastructure

As CEO of Dewaweb, Edy Budiman plays a crucial role in improving Indonesia’s technical SEO readiness. He brings infrastructure-level thinking to search optimization — improving server performance, site security, and Core Web Vitals.

Edy’s vision ensures that SEO is not just content-driven, but also infrastructure-supported, making him essential in technical literacy across the industry.

Key Qualifications:

• CEO of Dewaweb.

• Infrastructure expert with 10+ years in SEO-friendly hosting.

• Public educator on performance, page speed, and SSL.

• Active in digital upskilling for technical SEO readiness.

Connect with Edy Budiman: LinkedIn

Fadhil Dzikri

Category: Growth SEO, UMKM SEO, Content Conversion

Fadhil Dzikri champions SEO for SMEs and creators, making digital marketing accessible through his platform, Apookat. He simplifies keyword research, content creation, and local SEO to empower underserved businesses.

His practical workshops and speaking engagements make him a voice for inclusive SEO literacy in Indonesia.

Key Qualifications:

• Founder of Apookat.

• BNSP-certified SEO trainer.

• Public speaker at SEO Show Bandung.

• Advocate for creator-friendly and UMKM-focused SEO.

Connect with Fadhil Dzikri: LinkedIn

Faris Yudza Ghifari

Category: Content-Driven SEO, Keyword Research, SEO Audit, Blogging Strategy

Faris Yudza is a content-first SEO practitioner who grew his blog 30x organically without backlinks. His strength lies in content audits, SERP behavior mapping, and keyword clustering that align tightly with intent.

His educational materials resonate with bloggers, micro-entrepreneurs, and early-stage SEO learners.

Key Qualifications:

• Founder of farisyudza.com.

• 30x organic traffic growth via content-led SEO.

• Expert in content gap analysis, intent mapping, and audits.

• Prominent voice in Indonesian blogging SEO education.

Connect with Faris Yudza: LinkedIn

Christian Sotanto

Category: Business-Driven SEO, Growth SEO, Analytics

Christian Sotanto brings a revenue-centric SEO mindset to the table. At Marketz.id, he leads SEO initiatives that tie rankings directly to business performance, funnel metrics, and conversion goals.

His approach to “Ranking to Revenue” makes him a sought-after strategist for brands that demand real business outcomes from their SEO investment.

Key Qualifications:

• Founder of Marketz.id.

• Advocate of ROI-focused, full-funnel SEO.

• Specialist in conversion path mapping and SERP pattern analysis.

• Advisor to brands looking to connect SEO with sales growth.

Connect with Christian: LinkedIn

Dafa Raditya Denishtsany

Category: Local SEO, Keyword Mapping, Content Optimization, Mobile SEO

Dafa Raditya is part of ToffeeDev’s new wave of SEO talent, specializing in local SEO, semantic keyword planning, and mobile-first optimization. He also contributes actively to ToffeeDev’s blog, demystifying key SEO tactics for SMEs.

Dafa is known for turning complex SEO logic into simple, actionable strategies that deliver results for local and mid-sized businesses.

Key Qualifications:

• Lead SEO Specialist at ToffeeDev.

• Writer and speaker on mobile SEO, structure, and keyword intent.

• Specialist in semantic clustering, content hierarchy, and local search.

• Active in SEO content education and SERP behavior analysis.

Connect with Raditya: LinkedIn

 

How to Identify a Real SEO Expert in Indonesia?

Not all experts are equal — especially in SEO.

• Ranking on Google ≠ Competence
  Just because someone ranks high for “Pakar SEO Indonesia” doesn’t mean they are technically or strategically superior.

• SEO Experts Have Track Records, Not Just Claims
  Look for:

  • Consistent frameworks

  • Client case studies

  • Community reputation

  • Transparent execution methods

• Specialization Matters
  From Technical SEO to Semantic SEO, choose based on your business need not hype.

We provide a detailed guide that help you to choose the seo expert for your business