An invitation appeared on my Google Plus account, stating that there would be a global announcement regarding changes to the AdWords platform. The event, held in San Jose on April 22, 2014, turned out to be an announcement that would bring an exciting experience for both AdWords advertisers and agencies.

The event, led by Jerry Dischler, VP of Product Management – AdWords, lasted for 30 minutes and shared various new experiences for AdWords advertisers that would soon be available in the coming months.

The development of AdWords focuses on three main areas: innovative new ad formats, enhanced reporting, and intelligent tools. What excites us the most is that tools commonly used by large companies are now available to anyone using AdWords.

4 New Features for Advertising on Mobile Devices!

1. Targeting Based on Installed Apps
   Advertisers will be able to target prospects based on the types of apps they have installed on their mobile devices, how frequently they use these apps, and their app download/purchase history.
2. More Impressions from Ads on Apps
   Any ads set for mobile will now be integrated with YouTube, increasing impressions and ad reach.
3. Interaction with Apps
   Imagine that when your prospects click on an AdWords ad, they can now interact with your app directly. This new feature will enable such interactions.
4. New Tracking Measurement for Interactions
   AdWords will launch new tracking methods for measuring goals, interactions, and in-app purchases, allowing advertisers to better track the results of their ads.

4 AdWords Management and Reporting Features

1. Enhanced Reporting
   For many agencies and research teams, this is likely the most anticipated feature. Essentially, this advanced reporting feature allows you to create pie charts, line charts, and other visualizations directly within your AdWords account without needing to download or import data into Excel.
2. Bulk Editing
   If you’re familiar with AdWords Editor, this feature may already be familiar. This new feature allows bulk editing directly within the AdWords platform, replacing the need for external standalone programs.
3. Automated Bidding
   The updated version of AdWords introduces two new automated bidding options: bid for conversions (Maximum Conversion) or bid for revenue (Maximize Revenue), offering greater flexibility in managing ad budgets.
4. Draft Mode
   If you want to experiment with different bidding strategies and ads without implementing them directly in your live campaigns, Draft Mode is the answer. You can simulate your ads running in a real account, thanks to the new “Lab” feature.

Read Also: 4 Facts Before Using Adwords Services

Interested in Advertising with Google AdWords? Get a voucher worth Rp. 450,000 when you contact our AdWords services and start advertising with AdWords!

admindoxa