Google Ads is a platform provided for free to the public, and you can use it without going through an agency. However, you may be wondering whether you should manage the ads yourself or hire a third-party service like the one we provide. Here are four key facts to consider before making your decision.

Knowledge is Power

One of the advantages of using a digital agency for Google Ads is knowledge. The platform offers hundreds of parameters, providing great flexibility. However, without a solid understanding of how to use it, it could backfire and lead to higher digital marketing costs.
As a digital agency partnered with Google Indonesia, we receive up-to-date training, and some features are even shared with us before being made public. Agencies are also assigned dedicated account managers from Google, ensuring that our clients’ ad performance meets high standards.
Google Indonesia sets performance standards for agencies, focusing on knowledge (certification), account management (best practices), and the number of accounts managed.

Read Also: 8 new adwords features you need to know

Maximize Your Time

Time is a crucial factor. The cost of hiring a digital agency should save you the time you would spend managing your ads. Managing Google Ads isn’t a one-time task; it requires continuous optimization, weekly or monthly. By outsourcing to a digital agency, you can focus on other important aspects of your business.

No Margin, No Rules

It’s important to note that Google does not offer special margins or discounts to agencies. Therefore, there is no standardized billing model for Google Ads services. Here are some common pricing models:

• Click Guarantee Model
  The agency guarantees a certain number of clicks within a fixed budget for a specified time.
• Monthly Fee Model
  The agency charges a fixed monthly fee, regardless of the marketing spend.
• Percentage Model
  The agency charges a management fee based on a percentage of the ad spend.
• Performance Fee Model
  The agency charges based on successful conversions, such as sales or sign-ups.
• Hybrid Models
  A combination of the above pricing models.

A Good Digital Agency is Not Just an Ad Installer

If you search for (AdWords Services) on Google, you’ll find numerous ads offering Google Ads services with sales pitches. However, it’s important to remember that anyone can use Google Ads for free, so it’s crucial to differentiate between “ad installers” and true digital marketing consultants.
It’s a good idea to invite consultants to your office to review their portfolio, success stories, and the strategies they propose.

Interested in our Google Ads services? Contact our sales team at 021-5324093 or fill out our contact form. We offer free consultations and live research to assess your business’s digital potential in Indonesia.

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