With the advancement of time, business owners today are required to utilize technology to increase sales and grow their businesses effectively. One of the ways to do this is by having a marketing website. This is because your business can be found by almost all internet users when you have a website. Below is a detailed review of this topic.

Understanding What Website Marketing Is

A website is a crucial element in digital marketing. It serves as a medium to promote the products or services of your business. The goal is to convert website visitors into customers, thus focusing on increasing the number of visitors.

Therefore, a website needs to be informative, intuitive, and visually appealing. By doing so, the website will attract many visitors, and its content will be easy to understand. In business promotion, digital marketing websites are considered an effective method.

Websites that rank at the top of search engine results typically receive more than 50% of traffic for specific keywords, while websites ranked second and third experience a significant decline in traffic, and so on.

Thus, website marketing strategies require efforts in SEO optimization, social media engagement, content marketing, and other digital initiatives.

Read Also: How Important is SEO? Here are the Benefits of SEO for Businesses and UMKM

Characteristics of Marketing Websites

1.Providing Detailed Information About Products or Services

A marketing website clearly presents the products or services offered by the business. This ensures that when visitors land on the website, they can immediately determine whether the site offers solutions to their needs. The website will provide detailed information about the products or services, including specifications, advantages, and sometimes prices, so that visitors can quickly identify solutions to their problems.

2.Including Sales or Consultation Pages

Marketing websites typically feature sales or consultation pages for their visitors. This allows potential customers to directly make a purchase if they find the products or services they need. These pages often also highlight the benefits of the offerings. Additionally, consultation features are often placed in the corner of the page or appear as pop-ups, enabling visitors to directly connect with customer service if they have any questions. Although sometimes responses are given by bots, this feature is often quite helpful.

3.Featuring an About Us Page

In addition to showcasing products or services, a marketing website also includes a page dedicated to the company itself. This element is important for building consumer trust. Without clear information about the company, consumers may feel unsure about choosing the offered products or services. However, by providing a page with information about the company, businesses can enhance consumer trust and create a brand identity.

4.Implementing SEO

Another characteristic of a marketing website is the implementation of SEO strategies. Websites that rank high in search engines will receive more traffic. SEO techniques help websites achieve a higher ranking in search engines. SEO itself is the process of improving a website’s visibility on search engines through several steps: first, technical SEO to ensure the website is free of errors that hinder search engines from indexing the site; second, on-page SEO to make the content easy to read and crawl by search engines; and third, off-page SEO, which promotes the website to gain backlinks from other sites.

5.Visitor-Friendly Website Design

Since the primary goal of a marketing website is to promote products or services, the website design must be visitor-friendly. This aspect influences how comfortable visitors feel when accessing the site and encourages them to stay longer. Conversely, an unfriendly website design will cause visitors to leave the site after just a few minutes. Many businesses even make their websites responsive to ensure they can be accessed comfortably on various devices to improve visitor experience.

Benefits of Website Marketing

1.Saving Costs

Website marketing can help businesses save costs. Traditional marketing expenses can be quite high, but digital marketing, especially when centralized around a website, is more efficient. Through a website, you can engage in various forms of digital marketing, such as generating leads by offering e-books, increasing traffic through SEO-optimized blogs, or attracting customers via PPC (pay-per-click).

2.Reaching a Larger Audience

Website marketing also allows businesses to reach a broader audience. As almost everyone is now connected to the internet, your website can access markets not only in major cities but also in remote areas. As long as the audience is connected to the internet and can find your website, you can offer your products or services to them.

3.Easier to Be Found by New Users

A marketing website makes it easier for businesses to be discovered by new users. If your business has a well-optimized SEO website, when users search for relevant keywords, search engines like Google will recommend your website on the top pages. Typically, users will click on the website that ranks at the top, and if they find a solution to their needs, they are unlikely to continue browsing.

Conclusion

From the review above, it can be concluded that website marketing is essential for businesses, and you need to optimize the marketing process. Because optimizing a website is not an easy task, you can use the services of a digital marketing agency like Doxadigital. Doxadigital provides sales services available 24/7. Therefore, optimization will be continuously carried out to achieve the desired goals.

Interestingly, this is not like website applications such as Google Slides, Figma, or others, where the website continuously generates improvements. Since not all website developers are able to do this, Doxadigital, which implements digital marketing knowledge into the process, is the ideal choice.