There are several types of video marketing that every business owner must know.

Each of these video marketing strategies has different advantages and characteristics.

So, before you use one of these video marketing types, it’s important to understand the differences between them.

A. What is Video Marketing?

Before diving into the different types of video marketing, let’s first define what it is. Essentially, video marketing is a marketing strategy that uses video as its medium.

This type of marketing strategy is highly suitable for the increasingly advanced digital world we live in today.

Typically, business videos are created with a consistent concept, making them more engaging to a larger audience.

These videos can include both images and sounds related to the products or services being offered, helping the audience better understand and recognize the products or services.

Read Also: 7 Digital Marketing Trends 2022, Increase Your Business Awareness

B. Benefits of Video Marketing

After understanding what video marketing is, let’s explore the benefits or advantages that this online marketing strategy provides. Here are 4 benefits of video marketing:

1.Building Customer Trust

Many people believe that video marketing offers a more detailed view of a company’s products or services. As a result, it can build a higher level of trust among customers.

2.Wider Reach

Compared to other types of marketing media, video marketing is the most promising. People are generally more attracted to explanations provided through video. However, business owners must create professional marketing videos to ensure long-term effectiveness.

3.SEO Friendly

Not everyone knows that videos are one of the easiest tools to improve SEO on a website. Why? Because videos are more likely to be discovered by a broader audience, which increases the chances of them appearing on the first page of SERPs.

4.Easier to Influence the Audience

Why is video marketing more effective at influencing the audience’s opinions? The human brain is naturally more emotional when presented with visual representation rather than just text. This is why more and more companies are leveraging this marketing strategy to its full potential.

C. Types of Video Marketing

As mentioned earlier, video marketing can be divided into several types, including:

1.Branding Videos

The primary goal of branding videos is to help audiences understand the advantages of a product or service, determining whether it meets their needs. Brand videos typically convey messages showcasing how the product addresses common challenges faced by many people.

2.Tutorial Videos

Unlike branding videos, tutorial videos provide information on how a product or service works. Business owners can also incorporate the product’s value into the video.

3.Demo Videos

For businesses that want to highlight the additional value of their products or services, demo videos are the best solution. Demo videos can effectively showcase how a product or service works, making the brand appear superior to competitors.

4.Animation Videos

Animated content is a subtle promotional tool that prevents the audience from feeling overwhelmed by promotional or marketing content. Animated videos are often presented in a unique way, making it easier for audiences to engage with the video.

5.Expert Interviews

To build more trust with the audience, businesses can create videos featuring interviews with experts discussing the product or service being offered. Watching these types of marketing videos helps increase audience confidence.

6.Educational Videos

As the name suggests, educational videos provide broader information and knowledge to customers. The aim of educational videos is to broaden the understanding of the company’s products or services.

7.Live Videos

Live videos are shared in real-time with the audience. Many companies use this type of video to announce news related to their business.

8.Event Videos

Unlike other video types, event videos focus on showcasing activities hosted by a business, such as webinars, social events, product discussions, and more.

D. Conclusion

As you can see from the explanation above, each type of video marketing has its own advantages and role to play.

Therefore, business owners should use video marketing strategies to increase sales and achieve their relevant business objectives.

Doxadigital is a Digital Marketing Agency in Jakarta that can help your business with video marketing creation. We are a Video Production House in Jakarta offering TV commercials, company profiles, sales videos, and other production services. Consult Now!

Kami adalah Video Production House Jakarta menyediakan kebutuhan produksi video berupa iklan tv, company profile, sales video dan kebutuhan lainnya. Konsultasi Sekarang!

Masykur Hasyim( SEO Specialist | Sosial Media Specialist )

I am an experienced SEO Specialist who focuses on search engine optimization to improve website visibility and performance. With expertise in data analysis, keyword strategy, and content development, Masykur helps businesses achieve top rankings in search results.