Examples of Email Marketing

There are numerous examples of email marketing that continue to be used in the digital age. Aside from being effective, emails and their content are quite broad and diverse. They can be tailored to suit specific needs and objectives. For instance, newsletters, where marketers implement content marketing by sending regular emails with attractive visuals and prominent CTAs.

The most commonly encountered type of email is the welcome email, sent when someone joins. This is akin to re-engagement, customized according to the customer’s CLV (whether new or returning). Many businesses also use emails for special offers, event invitations, announcements, and reviews.

The variety of email marketing models and types often correlates with the business’s function or the information intended to be conveyed. Frequently, emails are sent to confirm details, show progress, or conduct surveys, all of which are based on what is meant to be communicated. It’s worth noting that these messages are not always promotional.

Email Marketing Tools

Naturally, email marketing is not conducted manually alone. It can be created and processed through automated programs using email infrastructure and tools that assist with content creation and delivery for greater effectiveness. Each tool offers unique advantages, such as the three most popular tools mentioned below.

1. Send Email

Send Email is one such tool, which has many functions and advantages across a wide range of email services. These services include marketing, transactions, validation, hosting, and more. Its offerings span various products and complexities, making it suitable for a variety of business fields and models.

2. Mailchimp

This web-based tool is quite appealing due to its easy accessibility. No downloads or installations are required. Users only need to create an account, input the recipient list, and design the email. The tool supports various content types, including GIFs, logos, images, and links to social media platforms.

3. Mailketing

Mailketing utilizes an SMTP service and autoresponder system, with subscription plans ranging from monthly to yearly. Like many other email services, this tool uses a credit system to measure the number of emails sent. It also integrates with various tools and apps, optimizing both emails and campaigns for better results.

CRM Email Marketing Tools

Given the significant importance of email marketing, utilizing a tool or product with enhanced CRM (customer relationship management) capabilities is key to achieving better results. In this context, one of the best tools combining CRM and email marketing is Freshsales by Doxadigital.

The CRM functionality in email marketing is fascinating because it offers additional features, such as the ability to create channels or businesses to maintain ongoing communication with clients, track initial acquisitions, and monitor the relationship history between the client and the email recipient.

This is where Freshsales Suite by Doxadigital stands out as the optimal choice. Freshsales emphasizes the connection between business owners and their audiences, streamlining the sales cycle and fostering business growth. It can be said that Freshsales is primarily focused on CRM.

CRM aids business owners in fostering closer relationships with customers by providing insights into their complete history, offering comprehensive features, and enabling ad integrations. With the automation of CRM-based email marketing, businesses can easily avoid repetitive tasks. All of this is available effortlessly via Doxadigital.

Tips for Crafting Effective Email Marketing Campaigns

1. Personal Messages Are Not Always Promotional

Personal doesn’t mean overly familiar or sending emails as though to a friend. Instead, it refers to relevance and addressing the needs of the customer. Emails need not always be promotional; they can also provide value by being personal and impactful. This is the key aspect of CRM.

2. Use Clear Call-to-Actions (CTA)

CTAs are pivotal for engaging the audience, increasing traffic, and encouraging readers to take action. However, the CTA content must be crafted effectively. It should be clear and prompt the email recipient to take action, such as downloading something or responding to the message.

3. Keep It Short, Clear, and Relevant

As emails are intended to provide information that is both engaging and easily understood by the recipient, it is crucial to design emails that are concise yet impactful. The language should be appropriate, the content should be brief but substantial, and it should target the right audience effectively.

4. Choose the Right Platform

The tools or platforms you use play a critical role in email marketing success. The choice of tool will influence the effectiveness of delivery, content, planning, features, and consistency. Freshsales, as a CRM-based email marketing solution, is an excellent choice for fast-growing businesses.

Conclusion

As outlined, email marketing strategy is a modern, effective solution that can enhance CLV. To ensure that the content of your emails is aligned, efficient, and targeted, consider utilizing Freshsales Suite from Doxadigital to help plan and execute a more effective strategy.