It has become common knowledge that content marketing is an integral part of business processes in the modern digital era. Essentially, all marketing needs are carried out digitally and online. However, unfortunately, many are still unable to fully harness the functions and benefits of content marketing itself. If you are interested, make sure to familiarize yourself with the following points.

What is Content Marketing?

Let’s start by understanding the meaning of this term. Essentially, its definition is quite simple, translating to marketing based on content. Content itself includes anything that is used or distributed online, such as blog posts, social media, videos, and so on, with the purpose of providing useful information to the audience.

When this content is combined with the function of marketing, the term content marketing emerges. The strategy is to create and distribute relevant, consistent, and engaging content. This content aims to build relationships and engagement with the audience, creating curiosity or a need for the information being provided.

Examples of Content Marketing

Interestingly, the content provided is not just a random post or something meaningless. Especially if one assumes that content is just photos, videos, or whatever. A proper strategy and structured content creation are needed so that the marketing objectives are achieved. Below are some forms of content that are commonly used.

1.Social Media

The growth and vast number of social media users have made it an effective marketing medium. However, this media is quite broad and its potential is diverse. This is also what gave rise to a new advertising division called social media marketing. For a business, its marketing potential is very good, such as brand awareness, CRM, and promotions.

2.Infographics

Infographics are content focused on generating structured images. The key to infographics is to make it easier for the audience to understand the information being conveyed. For example, content explaining various business models or the functions of a website or anything related to the products or services offered.

What makes infographic strategy interesting is that the content is filled with information and more appealing visualizations. This content emphasizes the use of visuals, sometimes videos, to reduce the reliance on text. Eventually, this content is uploaded to social media to attract marketing or promotion.

3.Blog

A blog may be one of the most basic and simple content options. However, it also requires a strategy to create engaging content, suitable for the business, and advocating for content marketing. For blog content, business owners can write articles to deliver messages, information, and clear product descriptions, then guide readers to make transactions.

4.Podcast

One interesting option that is currently popular among internet users is podcasts. Many streaming platforms support this activity, where business owners collaborate with content creators to create exciting discussion topics. Through podcasts, business owners can inject marketing such as brief promotions or share testimonials.

5.Video

Many business owners are turning to platforms like TikTok and YouTube to expand their marketing reach. Besides being engaging, video content also has a large audience from various demographics and niches. Therefore, a good strategy is needed to ensure the video is of quality and performs optimally.

The strategy includes creating videos that appear professional, ensuring the content is relevant, and even handling the technical aspects of video uploading. The choice of strategy also includes selecting the best platforms, such as TikTok, Instagram, YouTube, or a website.

6.Media Streaming

The use of media streaming has become a new trend for content-based marketing. The targeted platforms are diverse. Live streaming features have become a favorite as they can drive conversions and maximize interactive experiences. This strategy is also known to be more cost-effective, direct, and perceived as exclusive or limited, thus attracting conversions.

7.Paid Ads

This digital marketing method has a broad reach to audiences and markets. Essentially, business owners participate in attracting and driving traffic to a site, which is called pay-per-click (PPC). You can use search ads, Google ads, display ads, remarketing ads, social ads, or shopping ads.

8.Email Marketing

This type of marketing is very flexible as it is simpler, faster, and cheaper. As the name suggests, marketing is done by sending personalized and segmented emails to each recipient. The content varies, from encouraging purchase conversions, offering limited-time promotions, to sending birthday greetings.

Read Also: Types of Video Marketing and Their Benefits

Benefits of Content Marketing

1.Enhancing Brand Awareness

Brand awareness is a factor that makes a product or business recognized. This awareness is very important in the promotional process, especially for new products or to remind consumers of older products. Content can be used to spark conversations among audiences to become familiar with the products offered.

2.A Long-Term Investment Need

One of the advantages of content is its longevity, lasting for years. Essentially, the content that is posted or distributed becomes a part of an account. Therefore, it does not disappear like ads or temporary promotions. However, content needs to be updated continuously to follow trends and new information.

3.Increasing Customer Conversions

When it comes to promotion or sales, the primary focus is on customer conversions. Attractive content marketing that generates traffic and increases brand awareness will drive conversions into leads and prospects. As a result, this will increase sales in the future.

4.Gaining Customer Trust

The content you create represents the product, business, and the trust value of the business being run. With quality content created through optimal planning, customer trust can be cultivated. From this trust, the desire to purchase is fostered, which becomes a conversion factor in marketing.

5.Increasing Traffic

Good content such as copywriting and SEO that has been optimized is known to attract visitors, meaning traffic. Traffic is a tangible result that is easily seen, reflecting the effectiveness of content usage. From this traffic, various benefits occur, such as product exposure, brand awareness, and conversions.

6.Saving Marketing Costs

Effective content marketing that targets the right audience, uses the best strategies, and designs will help save marketing costs. Social media content is often used as a cost-effective marketing technique, even free. For example, posting testimonials and brand images. Content also has a longer lifespan, broad online exposure, and various media, making it a one-size-fits-all solution.

Conclusion

Using the right, engaging content that consistently teaches a function is the key to the effectiveness of this marketing strategy. However, this is also linked to the need for strategy, planning, and execution. Therefore, you can develop a good content strategy by collaborating with Doxadigital, a professional marketing company.