Targeted website visitors are the “lifeblood” of your website and business, especially if your business is online. Here are 5 ways you can use to attract visitors to your site.

SEO (Search Engine Optimization)

Optimizing search engines for the top 10 on Google has been a long-standing method for attracting visitors, especially for online businesses. Why the top 10 on Google? Many studies show that in today’s modern world, people often browse first to find information before making purchasing decisions. Imagine if your business is in the stock trading field, and when internet users search for terms like ‘online stock trading,’ ‘stock investment,’ or ‘stock training,’ they find your site at the top of Google’s recommendations… you will attract potential leads!

Unfortunately, this SEO strategy has been widely exploited, so getting your site into the top 10 on Google requires significant effort. Google itself never publishes the workings of its algorithms, so online marketers typically engage in ‘trial and error’ and share experiences to find the best practices. However, the biggest challenge for SEO practitioners is the constantly changing Google algorithms, which are designed to provide the best search results (and especially to “combat” overly aggressive SEO tactics).

From our experience providing SEO services, we have found that it typically takes an average of 4 months for SEO strategies to show effectiveness.

Paid Traffic (or Paid Advertising)

Undoubtedly, this is the fastest method to bring targeted visitors to your site. As one of the Google Partners in Indonesia, we have a dedicated team that focuses on Google Ads services. With paid advertising, your business can start attracting targeted visitors in less than 1 hour.

One “downside” of this method for some small and medium-sized businesses is that it heavily relies on the budget—once the budget runs out, site visitors will significantly decrease. However, from a business perspective, if advertising expenses are in proportion to the income generated, then a sustainable advertising program is not a problem, right?

Paid traffic channels are not limited to Google Ads. Other popular platforms in Indonesia include:

• Facebook Ads, ideal for retail
• Twitter Ads, suitable for retail
• LinkedIn Ads, ideal for B2B and job postings

Read More: 6 Ways to Increase Sales with Facebook Ads

Social Media and Forums

This type of campaign requires communication skills. It’s suitable for businesses targeting B2C (Business to Consumer). The success of the campaign is based on loyalty (a very valuable digital asset). However, starting it requires effort; you need to communicate, become a part of, and build a healthy community. Essentially, social media is not for direct selling; it is more of a platform for sharing. Therefore, you are required to post in an appealing way and also develop programs to build loyal fans. For instance, hosting contests or motivational statements can be part of it.

Video Marketing

Video marketing has become increasingly popular as the internet infrastructure improves in Indonesia. Delivering messages through video is a fast method because it stimulates both visual and auditory senses simultaneously. With video, a company profile can often be understood in just 1-2 minutes. Video marketing usually uses platforms like YouTube. How do you market with video?

• By advertising
• Creating practical tutorials for a specific target market

Read More: Types of Video Marketing and Their Benefits

Email Marketing

This is one of the most cost-effective methods in online marketing strategies, as long as you avoid spam activities. Email marketing is a way to build customer loyalty. With the right strategy, you can also develop long-term relationships with your customers, such as:

• Providing tips related to their activities
• Sending birthday greetings (or national holidays)

These are 5 ways to attract targeted visitors to support the marketing of your site. If you need advice on the methods suitable for your business, feel free to contact us at 021-5324093 or email info@doxadigital.com.

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