It’s no secret that almost all e-commerce businesses utilize Google AdWords for advertising their products. While campaigns often succeed with a large number of conversions and solid revenue, many e-commerce businesses still make common mistakes in their AdWords campaigns without realizing it.

Here are 5 common mistakes made in e-commerce AdWords campaigns:

1. Ignoring the Value of Branded Keywords

One of the biggest mistakes e-commerce businesses make is not considering the value of branded keywords when customers search for products. Branded keywords (those directly related to the specific products you offer) tend to have a much higher conversion rate than general keywords. General keywords are often used by customers in the early stages of their search, while branded keywords are more likely to be used by customers who already know what they want. While selecting the best converting keywords isn’t always that simple, starting with branded keywords can significantly increase the success of your campaign.

2. Neglecting Google Shopping Campaign Optimization

Google Shopping is one of the best ways for e-commerce businesses to advertise, and it doesn’t require as much optimization of ad text, keywords, or other elements compared to typical AdWords ads. However, that doesn’t mean you should set it and forget it. It’s important to continuously optimize your Google Shopping campaign.

Key things to optimize in Google Shopping:

• Bid settings and budget: Adjust bids based on performance.
• Negative keywords: Regularly review search terms to eliminate irrelevant queries.
• Product grouping: Group similar products to improve bid optimization.
• Data feed: Make sure your product feed is accurate and up-to-date.

3. Overlooking Ad Scheduling

Unlike retail stores, an e-commerce business can sell products anytime, anywhere. However, this presents a challenge since not all customers shop at the same time. Some customers may research products during the day but make a purchase at night, while others may research and buy at the same time. Understanding this behavior is crucial for your ad scheduling. Regularly check your ad schedules to ensure your campaigns are running at the most profitable times.

4. Not Optimizing Geographical Targeting

Just because your e-commerce store offers nationwide delivery doesn’t mean you should target everywhere with your ads. Monitor and analyze where your conversions are coming from, and focus your campaigns on these locations. This allows you to optimize your budget while still generating significant results.

5. Relying Too Much on One Main AdWords Feature

Running e-commerce campaigns with Google AdWords isn’t just about picking the right keywords and crafting compelling ad copy. To stay competitive, you need to experiment with additional AdWords features. Try using Search Remarketing, Google Shopping, Dynamic Display Remarketing, Ad Extensions, and more. Exploring all the tools available will help you create more effective campaigns.

In the world of AdWords, there’s always room for improvement. Focus on areas that matter most, but don’t hesitate to experiment and test new strategies to get the best results.

Read Also: 10 Tips for a Successful Adwords Campaign

Interested in our AdWords services? Visit our Google Ads Services page or call us at 021-5324093. Our account manager will reach out to you promptly.

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