What Comes to Mind When You Hear “Email Marketing”? Spam! Yes, indeed, emails that land in your inbox are often considered spam and filled with junk. However, don’t let this deter you from this marketing strategy. Email marketing might just be a powerful tool to boost your business IF managed well.

Let’s Explore 4 Reasons Why You Should Consider Email Marketing in Your Marketing Strategy.

Email is Still Thriving

In today’s digital age, almost everyone has an email, whether it’s required to open a social media account, make online transactions, or communicate. Did you know that 3.2 billion people worldwide use email, and 204.1 billion emails are sent every day? This is an astounding number! Surely, you wouldn’t want to waste this opportunity to expand your business reach.

Read More: 7 Effective Email Marketing Techniques to Increase Conversions

Low Cost

According to ExactTarget, every dollar invested in email marketing generates an average return of $44.25. When compared to advertising your business through paid ads online or in print and other media, sending an email is clearly much cheaper. With just one email, you can directly communicate with hundreds or even thousands of your potential and existing customers.

Targeted and Personal

With email marketing, you can quickly and easily reach your target market “face-to-face.” The email is created and sent to your contacts, allowing you to gain the attention of people you are specifically targeting. Moreover, you can build a closer relationship with your customers and prospects while promoting your business.

Measurable

The beauty of email marketing nowadays is that it allows you to track responses to every email you send. From this, you can determine the weaknesses and strengths of the campaigns you’re running, so you can flexibly adjust or improve your marketing strategy.

So, What Do You Think? Still Hesitant to Incorporate Email Marketing into Your Business Strategy?