For new online business owners, AdWords may seem mysterious yet attractive because the Pay-Per-Click (PPC) payment model, combined with clear target keywords and location targeting, offers a smart and cost-effective advertising solution. However, there are often basic questions that arise in the minds of online entrepreneurs. Here’s a summary of common questions asked by our prospective clients, which may help deepen your understanding of this platform.

Why Do I Need Third-Party AdWords Services If Google AdWords Is Free to Use and Available for Everyone?

The main reason is time. As a business owner, by outsourcing AdWords optimization to a third party, you gain more time to focus on your business operations. Imagine spending time learning the AdWords platform, running experiments, and dealing with the possibility of failure in your campaigns.

Another reason is experience and expertise. Professional AdWords services are highly familiar with the platform and its optimization strategies. It’s similar to investing in stocks—while you can buy and sell stocks on your own, many factors need to be mastered. The solution? Use an investment manager (e.g., mutual funds); though you pay a bit more, your investment is safer with ongoing monitoring and management.

The final reason is savings. Success in your AdWords campaign requires a multidisciplinary team: an AdWords expert for optimization, a webmaster for website optimization, a copywriter for ad and page content, a designer for visual banners, and a web analytics practitioner to analyze campaign effectiveness. If you were to build your own team, imagine the monthly costs.

AdWords vs SEO: Which Should Come First?

We recommend AdWords if you need a quick market response (e.g., for product launches) or if your campaign aims to drive sales quickly. SEO is recommended for long-term strategies. To understand the advantages and disadvantages of both AdWords and SEO, you can refer to our “SEO vs SEM: Differences Between Organic and Paid Search” page.

Read Also: SEO vs Adwords

How Can I Be Sure That the Clicks on My Ads Are Genuine Customers and Not Competitors or Fraudulent Activity from Google?

The relationship between Google, advertisers, and publishers is built on trust. While it’s impossible to request written proof due to the many technical factors in the AdWords platform, consider this:

• Ads are a primary revenue source for Google, so they continuously work to protect this asset and ensure advertisers benefit. If many people were harmed by fraud, AdWords wouldn’t be as successful as it is today.
• Google has mechanisms in place to refund advertisers if clicks are deemed invalid. Two potential sources of fraud are competitors trying to deplete your budget and publishers trying to generate commissions from clicks. However, Google uses algorithms to ensure the integrity of clicks and the platform.

What About System or Human Errors from Google?While system or human errors may occur, it’s important to remember that the relationship between Google, advertisers, and publishers is based on trust. If you encounter any issues, Google generally offers solutions to maintain fairness for its advertisers.

Read Also: 2 Benefits of Google Adwords Beyond Advertising You Need to Know

I’ve Tried a Different Third-Party Service Without Results—Why Should I Choose You Now?

There is no guarantee of results from any consultant or service. How do you measure success? The key is to ensure that you’re working with a professional AdWords service, not just someone who “sets up ads.” A good consultant should analyze opportunities and present a detailed strategy for your business.

Still have questions about AdWords or want to contact our AdWords consultants?
Visit our Google Ads services page or call 021-5324093. Our team will respond promptly.

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