Thousands of brands compete every day to capture your customers’ attention. What strategies can Google AdWords use to ensure that your brand becomes one of the ones that captures your customers’ attention?

Did you know that a study concluded that the average time spent daily by customers on multitasking media (desktop, tablet, smartphone) is 12 hours? Perhaps you are one of them.

Read Also: 4 Facts Before Using Adwords Services

A survey conducted in the United States revealed some interesting findings:

• 90% of people switch between desktops and gadgets to perform the same tasks (browsing, checking emails, and more).
• 65% of adults even sleep with their smartphones beside or on top of their beds.
• 38% of media interactions happen on smartphones.

So, how can you capture attention and engage with your target market?

• Push Messaging
  
• Pull Messaging

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