Social Media is undoubtedly something you’re familiar with, right? If you pay attention, almost everyone, especially in Indonesia, has chosen social media accounts, and it’s almost impossible to find someone without the three major platforms—Facebook, Twitter, and Instagram. Today, social media is no longer just a means of socializing; it’s also widely used for marketing. The core of online marketing, whether through blogs or social media, is CONTENT. By harnessing the power of content and social media, you can help increase your audience and customer base. However, without experience or insights, it will be challenging, and you’ll have to go through trial and error repeatedly until you find the best way to combine content with social media. Therefore, it’s essential to understand the basics of social media and the 10 laws of social media marketing that will help you lay a solid foundation to serve your customers and grow your brand.

Read More: Types of Social Media Content that Will Perform Well in 2024

Law #1: LISTENING

The Law of Listening is the most important and essential rule for those who want to succeed in marketing products or services through social media. When you join a social media platform, observe what’s being discussed and what interests your target audience. Afterward, invite your audience to engage in discussions about what matters to them. Once you understand your target audience, you can create content that encourages two-way interaction. This way, you provide added value to your audience.

Law #2: FOCUS

The Law of Focus is about becoming an expert in a specific field. Someone who focuses on social media with a content marketing strategy typically has the ability to build and establish a strong brand. By doing so, you increase your chances of becoming an influencer who can create marketing strategies that appeal to everyone.

Law #3: QUALITY

Quality beats quantity. It’s better to have 500 online connections who read, share, and talk about you and your content than to have 500,000 connections who do nothing but watch. So, prioritize quality content first.

Law #4: PATIENCE

Social media marketing won’t happen overnight. At its core, social media is meant for socializing, not for selling or marketing your products or services. Therefore, after applying Law #3, you must implement Law #4, which requires commitment to the long-term success of your efforts.

Law #5: COMBINATION

By combining sharing and engaging in two-way communication, you indirectly open new doors for search engines like Google and Bing. This increases your chances of expanding your audience beyond social media, reaching those searching specific keywords in search engines.

Law #6: INFLUENCE

In the world of social media, you cannot grow on your own. Take some time to find influencers online who have a high-quality target market and are likely to be interested in your products, services, or business. Afterward, build a relationship with them.

Law #7: VALUE

Never immediately try to sell or spend all your time promoting your products or services. This will only make people stop following or listening to you. You need to provide VALUE in your communication. Create exceptional content, then build relationships with online influencers. When done correctly, people will naturally become strong promoters for your products, services, or business through word-of-mouth.

Law #8: RESPECT

Building relationships is one of the most important aspects of success on social media. Always strive to acknowledge and appreciate those who have joined or are paying attention to you.

Law #9: ACCESSIBILITY

One mistake social media users make is using it only to post content without actively engaging. You need to continuously participate in communication while publishing your content. Remember, social media is for socializing. If you disappear for weeks or months, your audience can shift, and they won’t hesitate to replace or abandon you.

Law #10: TAKE AND GIVE

You cannot expect others to share your content and talk about you to their friends if you don’t do the same for them. So, part of the time you spend on social media should be focused on sharing others’ content and talking about it.

We hope the information we’ve provided serves as a guide for you as you navigate your business marketing through social media.

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