JOB ROLE

SEO Specialist  provide insight and expertise related to search engine optimization (SEO) tactics and strategies. SEO Specialist usually serve as part of the marketing department, and work in close collaboration with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with the targeted audience and compile SEO data such as high-value keywords and use that information to guide content and placement decisions that ensure maximum visibility. SEO Specialist may also build, implement, and oversee SEO tracking and analytical systems and databases,  create reports summarizing performance metrics and other key analytics.

• Prepare and present  Pitching Deck materials/findings both internally and externally for the marketing focus/channel.

• Provide regular reporting and updates on performance to clients.

• Execute against partner marketing plans to deliver results that exceed defined objectives.

• Provide insights which facilitate the development of plans for partner promotion.

• Partner with content team and provide recommendations for organic SEO success.

• Work towards organic search growth, optimization, and ROI maximization.

• Help to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

• Guide technical SEO analysts and interpret findings to generate client value.

• Manage internal tools and business processes that optimize the onsite search experience.

• Plan, develop and implement SEO strategies and successfully attain organic traffic goals.

• Closely collaborate with appropriate teams to develop high-performance integrated marketing campaigns.

• Drive partners / 3rd parties strategy to identify and drive demand generation and funnel build activities that drive pipeline.

• Keep pace with search engine and PPC industry trends and developments.

• Collaborate with clients' technical and marketing teams to implement proposed recommendations.

• Prepare and conduct keyword research for content and website implementation.