Hello everyone, how are you doing?

This time, I will be sharing the latest update about Doxa’s new activity – the WEBINAR. Hmm… what exactly is a Webinar? A Webinar is an online seminar conducted through the web. In our webinar at the end of 2017, Doxa invited a young content creator who successfully built an automotive brand, Autonetmagz, Ridwan Hanif Rahmadi. Want to know a summary of the webinar? Let’s dive into this brief overview.

Ridwan Hanif has proven that building a successful brand doesn’t always require a large capital investment. It all started from a shared hobby with his three friends who were passionate about the automotive world, and they decided to make videos about cars at a rental with just a simple mobile phone. Eventually, he succeeded in growing the YouTube channel Autonetmagz, which currently has 300,000 subscribers. When building a YouTube channel, Ridwan pays great attention to the quality of the video content he creates. For him, understanding what the audience wants is the starting point for creating videos that will be liked. He knows that viewers generally don’t enjoy ads, so he focuses on segmenting his audience, providing value through his videos, and communicating positive messages.

When creating content, Ridwan doesn’t just focus on what’s trending. Instead, he prefers to create content that’s unique and enjoyable for his viewers. According to Ridwan, you don’t need to follow trends to get hundreds of thousands of views. As long as the creator presents something interesting, viewers will come naturally.

Additionally, Ridwan showed that to become famous as a young creator, you don’t need to create content with inappropriate language. There are still plenty of positive topics that can be developed to attract YouTube viewers to like, comment, subscribe, and share. As for his Instagram, Ridwan doesn’t place too much emphasis on hitting specific goals. For him, the most important thing is to present good and engaging content. On the Autonetmagz Instagram, he shares infographics. Ridwan doesn’t want his infographics to just follow one template, but rather to have variety so that followers will continue to engage with the account.

So, Ridwan Hanif’s key strategies for building brand content and increasing loyal fans on YouTube and Instagram include:

1. Paying attention to what the audience wants
2. Providing valuable content for the audience
3. Communicating positive messages
4. Offering varied yet consistent content
5. Not following trends

To find out more, please click the link to replay the Doxa Webinar video.

Hope you enjoy it all!

#LetsMakeItWorks

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