Update: Google Partner Best Practices – better in 2015, better in 2016
What Defines the Best Google Partner? Great Performance, Maximum Results, Happy Clients! That’s the ultimate goal for the Doxadigital AdWords PPC team: delivering ad budgets that yield optimal results and provide long-term benefits for our clients’ businesses.
This is also the standard Google evaluates in its “Best Practices” report. At Doxadigital, we are committed to maintaining transparency by sharing these reports with all our clients. If you’re unfamiliar with the “Best Practices” report, you can read more about it here.
Here are the three key metrics evaluated in the Best Practices report:
- Type and Frequency of Changes. This ensures that every account is actively managed and optimized. At Doxadigital, we never adopt a “set-and-forget” strategy. Each account is consistently monitored, with our PPC team maintaining specific KPIs for optimization.
- Client Retention. This reflects how long clients have grown and developed alongside us. A remarkable 99% of our clients remain with us for longer than 1–2 months, with many celebrating their accounts’ second anniversaries. It’s truly an honor to contribute to our clients’ success stories.
- Making the Most of Clients’ Budgets. Since joining the Google Partner program, we’ve committed to budget transparency by providing clients with access to their AdWords dashboards. This win-win decision enables open discussions while giving clients real-time insights into our PPC team’s performance.
How Does the Google Partner “Best Practices” Score Work?
Google evaluates partner performance using a visual bar score comprising three indicators:
- Minimum Requirement: The baseline score required to earn the Google Partner badge.
- Average Google Partner Score: The global average performance score across all Google Partners.
- Agency Scoring: The current score achieved by the agency.
In 2014, Doxadigital exceeded the global average for Google Partners
In 2015, we raised the bar even further:
This upward trend highlights our commitment to achieving the highest possible performance!
Read Also: Google Partner Indonesia, 7 things you need to know about it
Does This Report Guarantee You the Best Google Partner?
While this report showcases performance as assessed by Google, it also serves as a strong indicator when selecting an agency recognized as a Google Partner. Every campaign comes with its own unique challenges, which is why we encourage you to take the following steps:
- Contact us via our form or email at info@doxadigital.com to discuss how we can help your business thrive through Google AdWords. Let’s explore the opportunities that digital advertising can offer.
- Request Best Practices reports from any Google Partner agency you are considering to ensure transparency and credibility.
If you’d like to learn more about Doxadigital’s professional AdWords services, click here. We hope this article helps you find the best Google Partner for your business.
Happy advertising and good luck with your business ventures!