Last February, Google announced a major algorithm change for mobile search. This change is set to be launched tomorrow, on April 21, 2015. Google recognizes that an increasing number of people are accessing the internet via mobile devices, so they aim to adapt their algorithm to make it easier for mobile users to find websites with mobile-friendly content.

Why should you care about this update? This change will significantly impact your website’s mobile search ranking, as Google will now use mobile-friendliness as a ranking signal in their search engine. Essentially, if your website is not optimized for mobile devices, you could lose your ranking. If you’re unsure whether your website meets Google’s mobile-friendly standards, you can use the Mobile-Friendly Test tool they provide.

So, what if your site is not mobile-friendly yet? You can follow these suggestions to improve your mobile site:

• Review whether your website is truly mobile-friendly.
• Check the ease of access to your mobile site.
• Direct visitors to the mobile version URL, if you are using a separate URL.
• Avoid irrelevant cross-linking.
• Ensure your content, like videos, is playable on mobile devices.
• Allow Googlebot to access your Javascript, CSS, and image files.
• Evaluate your website’s page load time.

You can also follow Google’s comprehensive guidelines to improve your site’s mobile-friendliness.

In our opinion, Google’s decision is long overdue. With the growing number of internet users on mobile devices in recent years, it’s high time for websites to have mobile-friendly or responsive sites that are more efficient and user-friendly.

So, what about your website? Are you ready to face this Google algorithm change?

admindoxa