Visual content design trends are becoming a major focus for graphic designers and marketers worldwide. In the 2024 visual content trends report, it was revealed that graphic design has become one of the fastest-growing design trends. These trends allow designers to create products that resonate with their target audience, capture attention, and leave a positive first impression. Additionally, there are also trends in visual forms such as rounded sans serif letters, bright color schemes, animations, and more. Here are 11 Visual Content Trends for 2024 that you can learn from!

Read More: 10 Colour Combinations Suitable for Graphic Design

Trend 1: Minimalist Design

Minimalist design refers to the use of simple elements and the elimination of unnecessary features in a design. The advantage of minimalist design is that it creates a clean, elegant look, focusing on the essence of the message being conveyed. Some examples of minimalist design usage in various industries include logo creation, website design, and product packaging. Minimalist design in logos can create visuals that are easily recognizable and timeless.

Trend 2: Illustration-Based Design

The benefit of using illustrations in visual content is their high flexibility. Illustrations can be customized according to the needs and impression you want to display. You can change the size, shape, and color of the illustration to create a look that matches the brand or message being conveyed. Examples of popular uses of illustration-based design are in the creation of posters, brochures, greeting cards, animations, and even designs for physical products such as clothing or accessories.

Trend 3: 3D Design and Realistic Effects

Why has 3D design become such a popular trend? One of the main reasons is that this design creates more engaging and realistic visual content. The advantages of using 3D design and realistic effects are undeniable. By utilizing this technology, designers can present visuals that are more vibrant and immersive for the audience. This trend fully embodies the contemporary vibe in the world of design, as 3D design provides a deeper user experience and enhances perceptions of a brand or product. This design requires high creativity and sometimes takes a long time to create. However, the result is very impressive in capturing attention. If you’re interested in incorporating this design into your visual content in 2024, you can take advantage of our Creative Design services!

Trend 4: Creative Typography Design

Typography is important in design because it can deliver a strong message, visually communicate a brand, and create a unique and captivating look. In the innovation of typography in visual content design, there are many interesting experiments that can be carried out, such as using block-shaped and pixelated letters, creating playful blob art designs, or combining typography with other visual elements. An example of creative typography design usage is when typography is used to create an ethereal and strange design that catches the attention of the target audience.

Trend 5: Macro Photography Design

Macro photography design is a photographic technique that captures images of objects in great detail and enlarges them to a larger size. This visual content trend is predicted to become popular in 2024 and is expected to be one of the leading trends in visual content. Here are some examples of macro photography design usage that can inspire you:

• Capturing product images with clear details to sell them better.
• Capturing the beauty of nature, such as flowers, insects, or other natural geometry.
• Creating artistic compositions by focusing on the details of objects, such as food or everyday items.
• Using macro photography design in logos or visual elements to create a unique and captivating impression.

Trend 6: Video-Based Design

Video-based design is one of the visual content trends for 2024 that is expected to become popular. This trend is all about creating visually engaging and interactive content. Why is video-based design effective? By combining motion, sound effects, and other supporting visual elements, videos can create a more memorable user experience and allow the audience to engage emotionally. However, creating videos is not as easy as watching them. It requires several stages before it is shown, and it’s uncertain whether viewers will enjoy the video. So, how can you make it engaging? A highly recommended approach is to use the services of an experienced video editor.

Nowadays, video content consumption is higher, so it’s best to create great videos with the help of video production services. Doxadigital offers this service with a complete package, from concept creation to video launch.

Trend 7: Monochromatic Color Design

Why is monochromatic color so popular? This is because monochromatic colors have a strong emotional and aesthetic effect. Colors such as black, white, and various shades of gray create an elegant, modern, and dramatic impression in a design. Examples of monochromatic color design usage can be found in various contexts, from graphic design, interior design, to fashion. Monochromatic color design creates an interesting contrast between shadows and light, accentuates shapes and structures, and gives a minimalistic and detailed impression.

Trend 8: Natural and Organic Design

This design emphasizes the use of natural elements such as plants, flowers, or other nature-related elements to create visual content that feels fresh and brings the audience closer to nature. Natural and organic design can be a great attraction for audiences looking for different and refreshing visual content. This design can capture attention and spark interest among users who want to see something more natural and authentic.

Trend 9: Geometric-Based Design

Geometric-based design offers unique beauty through the use of shapes such as lines, circles, triangles, and squares. These simple shapes create a look that is intricate and captivating, with strong visual clarity. Geometric-based design can be applied in various contexts and industries, ranging from product design, branding, to interior design. This flexibility provides designers with the freedom to create and apply geometric designs according to the needs and goals of their projects.

Trend 10: Transparency-Based Design

By using transparent elements, design becomes more open and clear. Key elements can be seen more clearly, making it easier for users to understand the message being conveyed. Transparency-based design also has a strong visual appeal. Transparent elements can quickly capture the audience’s attention and make them want to keep looking at the visual content being presented.

Trend 11: Augmented Reality (AR)-Based Design

The potential and sophistication of AR in visual content design is very interesting. AR allows users to experience a deeper visual interaction with the presented content. With this feature, designers can create immersive and interactive experiences for their audience. Examples of AR-based design usage vary, such as using AR in video games and 8-bit computer animations. In this case, designers can combine AR features with distinctive graphics, such as block-shaped letters and pixel art, to create enjoyable and entertaining experiences.

Welcome 2024 with Captivating Visual Content Ideas!

In closing this article, we have discussed several design trends for visual content that are expected to be popular in 2024. From motion collages to pixel art, these trends reflect shifts in audience preferences and technological advancements. It is crucial for designers and marketers to follow these trends. By understanding the design trends that will dominate this year, designers can create visual content that meets the expectations and desires of their target audience.

By doing so, you will be able to strengthen branding and achieve success in an increasingly competitive era.