Currently, the use of video in social media plays an important role. It is no longer just an additional feature to showcase what your business is doing, but also a primary tool to reach and deliver your business campaigns. As reported by Hubspot, 52% of marketers say that video content has a better ROI than text-based content. This is because video has the ability to evoke emotions and tell a story in ways that text and photos cannot.

Video can also enhance brand recall, where consumers can remember a brand name based on the product category from their memory. However, it is important to note that some types of videos perform better than others. Below are 9 types of video content that can be used for your business.

1. Behind The Scenes

People are naturally curious about what happens behind the scenes. Use this opportunity to tell the story of your company’s culture and build a connection with your audience by showing them the people who work at your business. Office tours, introducing new products, and showcasing office habits can be perfect topics for behind-the-scenes content.

2. Vlog

Video blogs, or vlogs, are currently one of the most popular types of video content to engage audiences. This is because vlogs are easy to make, inexpensive, and do not require a specific idea or theme. Instead of trying to come up with new content ideas, you can document your daily activities through vlogs.

Read More: Types of Video Marketing and Their Benefits

3. Interviews and Q&A

Interview and Q&A content can be a great and informative way to engage your audience. Interviews help build connections with potential referral partners in your business, while Q&A content is one of the best ways to communicate with your audience. To do this, you can prepare questions in advance or collect questions from your audience.

4. Announcements / Reveals

Have something exciting happening in your business? Content with themes like this is the perfect way to build excitement around announcing big news about your business, such as expansions or the release of new products.

5. Tutorials / How To

This type of content explains how a product or service works and how to use it. It is also one of the most searched types of content. However, you must be cautious because useful content should be more than just promotion or soft selling. Your audience is likely skilled at distinguishing whether they are being sold to or not.

6. Promo, Deals & Giveaways

It’s undeniable that everyone loves a good deal. Therefore, content like this can be the answer to promote your exclusive offers and grab attention with an engaging video that highlights sales, promotions, or contests. Don’t forget to mention the prizes your audience can win—after all, that’s their main goal!

7. User Generated Content

For this type of video content, let your audience create the content. This can be done by reposting their content on your business page. Just make sure to tag the content creators. This can also encourage other users to do the same.

8. Exhibitions

Exhibition videos can showcase the excitement of the event and expand visibility reach. This content is made by covering the company’s event process. You can do this by recording, editing, or even trying live streaming using social media platforms like Instagram Live, Facebook Live, or Twitter’s Periscope. This allows people to easily know what’s happening at the event when they cannot attend the exhibition in person.

9. Breaking News

Accessing information is very easy nowadays. You will likely get news updates from social media about what is happening. Therefore, trending news or topics being discussed can be a great opportunity for you, whether it’s news about your company or important world events. Video is the perfect way to respond. This type of video works well through social media platforms like Twitter, as it is where people discuss and even make things trend.

These are some types of videos you can use for your business content. Although the types and topics differ, social media content has one common goal: to engage. Always remember the principle of Keep It Simple! Also, position yourself as the audience when deciding which video idea is the best fit for your business. Don’t be afraid to experiment, and see which type of video gets the best response from your audience. Good luck and don’t forget to share this article!