• EN
  • ID
    • Doxa Updates

    Doxadigital Launches AI-Search Optimization Service to Help Brands Thrive in the Age of Generative Engines

    01 November 2025
    AI Summarize on:

    Jakarta, Indonesia — November 2025 — Doxadigital, a leading digital marketing agency, today announced the launch of its new AI-Search Optimization Service, a next-generation solution designed to help businesses and brands secure visibility and citations within AI-powered platforms such as ChatGPT, Google’s AI Overviews, and other emerging generative search engines.

    Also known as Generative Engine Optimization (GEO), AI Optimization, or Answer Engine Optimization (AEO), this service reflects the next evolution of SEO where AI citations, not just rankings, shape how users discover, trust, and engage with brands online.

    “Traffic and engagement from AI-driven platforms are becoming more important than ever. As search evolves, brands must adapt to how AI systems cite, recommend, and mention them,” said Viktor Iwan, CEO and Founder of Doxadigital. “Our mission is to help brands ensure that when users consult AI, their business becomes part of the answer.”

    Daftar Isi Tampil

    AI Citations Proven to Drive More Qualified Leads

    Recent industry research supports this transformation. A 2025 SEMrush study found that visitors coming from AI-search engines convert at 4.4 times the rate of traditional organic search visitors, indicating that AI-driven traffic represents a far more qualified audience ready to take action. Similarly, a 2025 MIT–Aral Lab study on “Human Trust in AI Search” (Li & Aral, arXiv 2504.06435) revealed that users trust AI-generated answers significantly more when they contain brand citations or references, even more than when browsing conventional search results.

    Meanwhile, BrightEdge’s longitudinal analysis of Google’s AI Overviews showed that over 54 % of citations now come from high-authority organic sources, confirming a structural shift where brand authority and AI visibility are increasingly intertwined. These findings collectively highlight that AI citations are not just exposure, they are emerging as high-trust, high-conversion discovery channels.

    Strategic Partnerships and Vision for the AI Search Era

    To strengthen this initiative, Doxadigital could partnering with data providers such as Semrush to deliver enterprise-grade insights for AI visibility tracking.
    The collaboration will begin with corporate clients in Indonesia, helping local enterprises future-proof their marketing against the changing digital landscape.

    “AI systems are evolving beyond information retrieval. They’re becoming commercial gateways,” said Viktor. “In the near future, AI models like ChatGPT or Google’s AI mode will integrate shopping, product recommendations, and retail co-pilots. Businesses must invest in AI search optimization now while the market is still in its early stages.”

    Preparing Businesses for the “Answer Economy”

    Doxadigital’s AI-Search Generative Engine Optimization Services combines entity-based content engineering, knowledge-graph alignment, and generative search schema modeling. This approach increases a brand’s likelihood of being cited, recommended, or referenced within AI conversations and generative answers.

    By embracing this innovation, businesses can transform AI recommendations into lead-driving opportunities, positioning themselves for the next era of Answer Economy where AI platforms, not search engines, determine what users see, trust, and buy.

    Media Contact:
    Ratna Anni
    ratna@doxadigital.com
     +62-822-9784-6904

    AI Summarize on:

    Latest Articles