# Page Metadata Title: Adwords: Why are there no advertisers, but costs are high or adverts are not showing? Description: Why are adverts costing too much or not showing even when there are no advertisers? Learn the solutions and causes in this article. Canonical URL: [Adwords Why There Are No Advertisers But Cost Expensive Or Advertisers Dont Show](https://doxadigital.com/en/advertising/adwords-why-there-are-no-advertisers-but-cost-expensive-or-advertisers-dont-show/) Source URL: [Adwords Why There Are No Advertisers But Cost Expensive Or Advertisers Dont Show](https://doxadigital.com/en/advertising/adwords-why-there-are-no-advertisers-but-cost-expensive-or-advertisers-dont-show/) Language: en-US # Navigation [- [Home](https://doxadigital.com/en/) [- [About Us](https://doxadigital.com/en/about-our-agency/) [- [Career](https://doxadigital.com/en/career/) [- [Events](https://doxadigital.com/en/events/) [- [Integrated Campaign 360](https://doxadigital.com/en/integrated-campaign-360-en/) [- [Social Media Marketing](https://doxadigital.com/en/social-media-marketing-en/) [- [KOL & Affiliate Campaign](https://doxadigital.com/en/kol-management-en/) [- [Google Ads](https://doxadigital.com/en/google-ads/) [- [Facebook Ads](https://doxadigital.com/en/facebook-ads-agency-indonesia/) [- [Tiktok Ads](https://doxadigital.com/en/tiktok-ads-en/) [- [Search Engine Optimization](https://doxadigital.com/en/seo-agency-jakarta-service/) [- [AI Search Optimization](https://doxadigital.com/en/geo-ai-optimization-service/) [- [Creative Design Service](https://doxadigital.com/en/creative-design-service-en/) [- [Video Production](https://doxadigital.com/en/video-production-en/) [- [Web and App Development](https://doxadigital.com/en/web-development-en/) [- [WordPress Development](https://doxadigital.com/en/web-development-en/wordpress/) [- [Email Marketing](https://doxadigital.com/en/email-marketing-service/) [- [Freshdesk Helpdesk/Support Ticket Sofware](https://doxadigital.com/en/freshdesk-en/) [- [Freshsales Suite Sales CRM and Omnichannel Solution](https://doxadigital.com/en/freshsales-crm-en/) [- [Freshservice - ITSM Intelligent Service Management Solution](https://doxadigital.com/en/freshservices/) [- [Smartchat](https://doxadigital.com/en/smart-chat/) [- [Blog](https://doxadigital.com/en/blog-doxa/) [- [Contact](https://doxadigital.com/en/contact/) # Main Content Blog Advertising # Adwords: Why are there no advertisers, but costs are high or adverts are not showing? 09 December 2024 **AI Summarize on:** ChatGPT Perplexity Grok Google AI **You’ve conducted keyword research for your business and found that no AdWords ads are showing for that keyword… “Jackpot!” That’s what you might be thinking, because you’ll be advertising at a low cost. However, in reality, Google AdWords sets high bids for that keyword, and sometimes your ad doesn’t show at all!** [This is a scenario we often encounter when providing [Google AdWords services](https://doxadigital.com/layanan/standout-digital-agency-campaign/) to our clients. Keywords that we’ve gathered and detected with no competitors’ ads often still come with high keyword bids, leading to the ad not being displayed. After discussing with fellow Google Partners in the Asia Pacific region, we’ve identified a few reasons why this happens: [**Read Also: [Google Partner Indonesia, 7 things you need to know about it](https://doxadigital.com/en/marketing-en/google-partner-indonesia-7-things-you-need-to-know-about-it/)** **Daftar Isi** [ [ 1 Keywords Have Been Used Before](https://doxadigital.com/en/advertising/adwords-why-there-are-no-advertisers-but-cost-expensive-or-advertisers-dont-show/#Keywords_Have_Been_Used_Before) [ [ 2 Technical Issues](https://doxadigital.com/en/advertising/adwords-why-there-are-no-advertisers-but-cost-expensive-or-advertisers-dont-show/#Technical_Issues) ## **Keywords Have Been Used Before** Google (and its Keyword Planner) estimates the cost of keywords by collecting data from previous usage. It’s possible that the keyword has been bid on before, meaning Google AdWords’ algorithm doesn’t see the keyword as truly new. In our experience, English keywords tend to have higher prices even if no other advertisers are bidding. This could be because advertisers are casting a wide net, causing locations like Indonesia to be affected as well. ## **Technical Issues** It’s possible that technical conditions are preventing your ad from being shown, even if no other advertisers are bidding on the keyword you’re targeting. Let’s check a few things: 1. What is the quality score for the targeted keyword? 2. Is there enough search volume for that keyword? How relevant is the keyword to your ad? 3. CTR (Click-through rate) – Perhaps your ad is showing, but no one is clicking on it? If there are technical issues, focusing on improving these factors might help. [As a [Google Partner](http://bit.ly/googlepartnerindonesia), not all details regarding Google’s algorithm are fully transparent. While this is a real-life case study from our experience optimizing AdWords, we don’t believe Google is manually controlling these situations. The AdWords bidding system has benefited millions of businesses globally, and it’s a system that allows you to continue relying on Google AdWords. [Need [AdWords services](https://doxadigital.com/layanan/standout-digital-agency-campaign/) for your business? Contact us at 021-5324093. We offer consultations and the best AdWords programs for your business. With a transparent collaboration model, we believe our team can provide a positive AdWords experience for your brand. **AI Summarize on:** ChatGPT Perplexity Grok Google AI [![Keywords Have Been Used Before](https://secure.gravatar.com/avatar/60512ae1929b3c0c6a2b796e8df04b6b291430b379e07907a9e584394dfb8db4?s=120&d=mm&r=g) [admindoxa](https://doxadigital.com/en/author/admindoxa/) ## Latest Articles [### [Google Core Update March 2026 : Impact and Analysis Summary](https://doxadigital.com/en/search-engine-optimization/google-core-update-march-2026-impact-and-analysis-summary/) 01 April 2026 [### [Types of Digital Marketing in Jakarta and Digital Agencies for Your Business](https://doxadigital.com/en/digital-marketing-agency/types-of-digital-marketing-in-jakarta-and-digital-agencies-for-your-business/) 10 March 2026 [### [Understanding Redirects: Functions, Types, and How They Work in SEO](https://doxadigital.com/en/search-engine-optimization/understanding-redirects-functions-types-and-how-they-work-in-seo/) 09 March 2026 [### [Complete SEO Marketing Guide: Search Engine Optimization & Digital Strategy](https://doxadigital.com/en/search-engine-optimization/complete-seo-marketing-guide-search-engine-optimization-digital-strategy/) 09 March 2026 [### [Effective Types of Promotional Media for Businesses in the Digital Era](https://doxadigital.com/en/marketing-tips/effective-types-of-promotional-media-for-businesses-in-the-digital-era/) 09 March 2026 # Footer Jl. 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