# Page Metadata Title: 8 new adwords features you need to know Description: Discover 8 new features that will change the way you use AdWords. Improve the performance of your advertising campaigns with this latest information. Canonical URL: [8 New Adwords Features You Need To Know](https://doxadigital.com/en/advertising/8-new-adwords-features-you-need-to-know/) Source URL: [8 New Adwords Features You Need To Know](https://doxadigital.com/en/advertising/8-new-adwords-features-you-need-to-know/) Language: en-US # Navigation [- [Home](https://doxadigital.com/en/) [- [About Us](https://doxadigital.com/en/about-our-agency/) [- [Career](https://doxadigital.com/en/career/) [- [Events](https://doxadigital.com/en/events/) [- [Integrated Campaign 360](https://doxadigital.com/en/integrated-campaign-360-en/) [- [Social Media Marketing](https://doxadigital.com/en/social-media-marketing-en/) [- [KOL & Affiliate Campaign](https://doxadigital.com/en/kol-management-en/) [- [Google Ads](https://doxadigital.com/en/google-ads/) [- [Facebook Ads](https://doxadigital.com/en/facebook-ads-agency-indonesia/) [- [Tiktok Ads](https://doxadigital.com/en/tiktok-ads-en/) [- [Search Engine Optimization](https://doxadigital.com/en/seo-agency-jakarta-service/) [- [AI Search Optimization](https://doxadigital.com/en/geo-ai-optimization-service/) [- [Creative Design Service](https://doxadigital.com/en/creative-design-service-en/) [- [Video Production](https://doxadigital.com/en/video-production-en/) [- [Web and App Development](https://doxadigital.com/en/web-development-en/) [- [WordPress Development](https://doxadigital.com/en/web-development-en/wordpress/) [- [Email Marketing](https://doxadigital.com/en/email-marketing-service/) [- [Freshdesk Helpdesk/Support Ticket Sofware](https://doxadigital.com/en/freshdesk-en/) [- [Freshsales Suite Sales CRM and Omnichannel Solution](https://doxadigital.com/en/freshsales-crm-en/) [- [Freshservice - ITSM Intelligent Service Management Solution](https://doxadigital.com/en/freshservices/) [- [Smartchat](https://doxadigital.com/en/smart-chat/) [- [Blog](https://doxadigital.com/en/blog-doxa/) [- [Contact](https://doxadigital.com/en/contact/) # Main Content Blog Advertising # 8 new adwords features you need to know 09 December 2024 ![8 new adwords features you need to know](data:image/svg+xml;charset=UTF-8,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='540'%20height='540'%20viewBox='0%200%20140%20140'%3e%3cpath%20d='M0%200h140v140H0z'%20fill='%23e5e7eb'/%3e%3cpath%20d='M88%2082.46H51.8v-4.52l6.74-6.74a1.13%201.13%200%20011.6%200l5.23%205.23%2012.76-12.77a1.13%201.13%200%20011.6%200L88%2071.91z'%20fill='%23e5e7eb'/%3e%3cpath%20d='M89.48%2052.32H50.29a4.52%204.52%200%2000-4.52%204.52V84a4.53%204.53%200%20004.52%204.52h39.19A4.52%204.52%200%200094%2084V56.84a4.52%204.52%200%2000-4.52-4.52zm-33.16%205.27a5.28%205.28%200%2011-5.27%205.28%205.27%205.27%200%20015.27-5.28zM88%2082.46H51.8v-4.52l6.74-6.74a1.13%201.13%200%20011.6%200l5.23%205.23%2012.76-12.77a1.13%201.13%200%20011.6%200L88%2071.91z'%20fill='%23d1d5db'/%3e%3c/svg%3e) **AI Summarize on:** ChatGPT Perplexity Grok Google AI **An invitation appeared on my Google Plus account, stating that there would be a global announcement regarding changes to the AdWords platform. The event, held in San Jose on April 22, 2014, turned out to be an announcement that would bring an exciting experience for both AdWords advertisers and agencies.** The event, led by Jerry Dischler, VP of Product Management – AdWords, lasted for 30 minutes and shared various new experiences for AdWords advertisers that would soon be available in the coming months. The development of AdWords focuses on three main areas: innovative new ad formats, enhanced reporting, and intelligent tools. What excites us the most is that tools commonly used by large companies are now available to anyone using AdWords. **Daftar Isi** [ [ 1 4 New Features for Advertising on Mobile Devices!](https://doxadigital.com/en/advertising/8-new-adwords-features-you-need-to-know/#4_New_Features_for_Advertising_on_Mobile_Devices) [ [ 2 4 AdWords Management and Reporting Features](https://doxadigital.com/en/advertising/8-new-adwords-features-you-need-to-know/#4_AdWords_Management_and_Reporting_Features) ## **4 New Features for Advertising on Mobile Devices!** 1. **Targeting Based on Installed Apps** Advertisers will be able to target prospects based on the types of apps they have installed on their mobile devices, how frequently they use these apps, and their app download/purchase history. 2. **More Impressions from Ads on Apps** Any ads set for mobile will now be integrated with YouTube, increasing impressions and ad reach. 3. **Interaction with Apps** Imagine that when your prospects click on an AdWords ad, they can now interact with your app directly. This new feature will enable such interactions. 4. **New Tracking Measurement for Interactions** AdWords will launch new tracking methods for measuring goals, interactions, and in-app purchases, allowing advertisers to better track the results of their ads. ## **4 AdWords Management and Reporting Features** 1. **Enhanced Reporting** For many agencies and research teams, this is likely the most anticipated feature. Essentially, this advanced reporting feature allows you to create pie charts, line charts, and other visualizations directly within your AdWords account without needing to download or import data into Excel. 2. **Bulk Editing** If you’re familiar with AdWords Editor, this feature may already be familiar. This new feature allows bulk editing directly within the AdWords platform, replacing the need for external standalone programs. 3. **Automated Bidding** The updated version of AdWords introduces two new automated bidding options: bid for conversions (Maximum Conversion) or bid for revenue (Maximize Revenue), offering greater flexibility in managing ad budgets. 4. **Draft Mode** If you want to experiment with different bidding strategies and ads without implementing them directly in your live campaigns, Draft Mode is the answer. You can simulate your ads running in a real account, thanks to the new “Lab” feature. [**Read Also: [4 Facts Before Using Adwords Services](https://doxadigital.com/en/ppc-english/4-facts-before-using-adwords-services/)** [Interested in Advertising with [Google AdWords](https://google.com/adwords)? Get a voucher worth Rp. 450,000 when you contact our [AdWords services](https://doxadigital.com/layanan/standout-digital-agency-campaign/) and start advertising with AdWords! **AI Summarize on:** ChatGPT Perplexity Grok Google AI [![4 New Features for Advertising on Mobile Devices!](https://secure.gravatar.com/avatar/60512ae1929b3c0c6a2b796e8df04b6b291430b379e07907a9e584394dfb8db4?s=120&d=mm&r=g) [admindoxa](https://doxadigital.com/en/author/admindoxa/) ## Latest Articles [### [Google Core Update March 2026 : Impact and Analysis Summary](https://doxadigital.com/en/search-engine-optimization/google-core-update-march-2026-impact-and-analysis-summary/) 01 April 2026 [### [Types of Digital Marketing in Jakarta and Digital Agencies for Your Business](https://doxadigital.com/en/digital-marketing-agency/types-of-digital-marketing-in-jakarta-and-digital-agencies-for-your-business/) 10 March 2026 [### [Understanding Redirects: Functions, Types, and How They Work in SEO](https://doxadigital.com/en/search-engine-optimization/understanding-redirects-functions-types-and-how-they-work-in-seo/) 09 March 2026 [### [Complete SEO Marketing Guide: Search Engine Optimization & Digital Strategy](https://doxadigital.com/en/search-engine-optimization/complete-seo-marketing-guide-search-engine-optimization-digital-strategy/) 09 March 2026 [### [Effective Types of Promotional Media for Businesses in the Digital Era](https://doxadigital.com/en/marketing-tips/effective-types-of-promotional-media-for-businesses-in-the-digital-era/) 09 March 2026 # Footer Jl. 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