In the digital age, online marketing strategies have become crucial for increasing brand awareness, selling products, and boosting business ROI. Social media campaigns, content creation, and data monitoring are used to strengthen a company’s brand. However, issues often arise when businesses fail to understand the key indicators they need to track and measure in their marketing campaigns. This article will discuss the necessary indicators and monitoring required to assess the performance of your digital marketing agency. Learn how to improve the results of your digital marketing campaigns.

Benefits of Measuring the Performance of a Digital Marketing Agency

In the digital marketing industry, agencies play a vital role in executing your business’s marketing programs. Effective marketing strategies require precise steps to measure the success of online activities. Through experience and relevant tools, a digital agency can assist in gathering the necessary information to improve conversion rates and customer sales.

However, it is important to acknowledge that a digital agency is not an expert in your business products. Digital agencies are experts in platforms and marketing expertise concepts. Your business and the digital agency must collaborate to achieve marketing success. As a reliable digital marketing agency, they should offer more than just reports. Good reporting involves detailed insights and explanations of what happens behind the numbers presented in the report.

4 Benefits of Measuring the Performance of Your Digital Marketing Agency for Your Business:

• Helping Them, Helping You: The more discussions you have, the more your marketing consultant will understand your business.
• Improving Campaign Performance: Your business can oversee the marketing process and the necessary improvements.
• Providing Insights Faster: With proper collaboration, the required improvements in your campaigns will be more effective.
• Increasing ROI: Keep in mind that a digital agency is not the owner of your business. Expecting them to understand your product as you do is a fatal mistake. By studying the required insights, business decisions will become more accurate.

Read More: Practical Guide: How to Manage a Digital Marketing Budget Efficiently

Measuring and Evaluating Service Performance

When measuring and evaluating the performance of a digital marketing agency, it is highly recommended that performance be assessed based on these two criteria:

1.Business Insight:KPIs that need to be monitored in this section focus more on the overall business impact. These insights provide an understanding of how your digital marketing campaign contributes  to achieving business goals, such as sales or increasing awareness of your product or business. Some metrics to monitor in Business Insight include:

• Sales Reports
• New Customer Reports
• Return on Ads Spend (ROAS) and so on.

2.Campaign Insight:Insights in this section focus more on the detailed performance of the digital marketing campaign. Within this insight, we identify three elements: to-do list (what will be done), doing list (what is being done), and done list (what has been done). Metrics to monitor in Campaign Insight include:

• Impressions
• Clicks
• Click-Through Rate (CTR)

Improving Communication and Monitoring

Here are several steps you can take to enhance communication and monitoring when working with a digital agency:

• Communication is Key: Create comfortable and effective communication channels with the agency. In Indonesia, WhatsApp groups can be a good choice. With a WhatsApp group, businesses can directly interact with agency members responsible for their projects.
• Product Education: Businesses should not leave product education solely to the agency, but rather assist in providing comprehensive education with their marketing consultants.
• Transparency: A digital agency should include monitoring tools in its reports, not just PowerPoint presentations. Monitoring and reporting are two different things, so the agency must be transparent in providing performance reports. This will help businesses better understand and evaluate the results of their campaigns.
• Educate Yourself Generally: Expanding your business’s knowledge of digital marketing will also greatly help in communicating with the digital agency. Sometimes, the understanding of jargon and strategies can vary significantly between businesses and digital agencies, even between different digital agencies. Businesses should keep up with technological developments and the latest trends in digital marketing to better understand the strategies being executed by the agency and provide more accurate feedback for ongoing campaigns.

Conclusion

We have just discussed the importance of measuring the performance of your digital marketing agency, as well as the indicators and monitoring required to enhance the results of your business’s digital marketing campaigns. Feel free to apply the tips and tricks explained in this article to make your digital marketing strategy even more successful.

For businesses considering starting or improving their digital marketing campaigns, do not hesitate to contact Doxadigital Creative Digital Agency. As a Google Premier Partner, Facebook Preferred Agency, TikTok Agency, and Freshworks Gold Partner, Doxadigital has the expertise and experience to manage effective digital marketing campaigns. By collaborating with Doxadigital, your business can accurately measure your campaign performance and increase your business ROI. Contact Doxadigital through their website at https://doxadigital.com or call +6282288883692 for a free consultation on your business’s digital marketing needs.

Viktor Iwan( CEO and Founder of Doxadigital Creative Digital Marketing Agency )

Viktor Iwan adalah CEO dan pendiri Doxadigital Creative Digital Agency. Dia juga merupakan pembicara dan pelatih publik dalam berbagai acara pemasaran digital seperti “Social Media Week”, “Tech in Asia”, “WordCamp”, “SEOCon”, “QuBisa Bootcamp”, dan “Google Agency Bootcamp”. Viktor Iwan memiliki sertifikasi Google Ads, Facebook Lead Trainer, Facebook Media Buying and Planning, dan Google Analytics. Dia juga menjadi salah satu dari 5 Product Expert Google Ads asal Indonesia oleh Google Inc. Viktor Iwan juga memiliki website pribadi di viktoriwan.com.