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    AI Commerce or LLM as Sales Channel and What Marketers Should Be Aware Of

    28 November 2025
    AI Agent Checkout
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    The digital commerce landscape has just crossed a massive threshold. For years, we’ve talked about “Conversational Commerce” as a futuristic concept. As of late 2025, it is no longer a concept, it is a reality. Large Language Models (LLMs) have officially graduated from being information providers to becoming fully functional Sales Channels.

    If you are a marketer or business owner in Indonesia, this is the signal you have been waiting for. The ability for users to discover, decide, and pay directly within an AI chat interface is now live, marking the initial step on the path to Agentic Commerce.

    Here is what you need to know, what you risk by ignoring it, and why this is the biggest opportunity for Indonesian businesses to get a head start.

    Daftar Isi Tampil

    The Shift: Buying Directly in Chat (November 2025 Updates)

    Just this month, the major players in AI and Fintech have rolled out capabilities that close the loop between “asking” and “buying.” We are no longer sending traffic to a website; we are closing deals right in the prompt.

    • OpenAI’s Instant Checkout: ChatGPT has launched “Instant Checkout” for its Plus and Pro users. Through partnerships with platforms like Etsy and major Shopify merchants (including brands like Glossier and SKIMS), users can now see a “Buy” button directly on product details within the chat. The checkout happens securely inside ChatGPT, removing the friction of visiting a separate website.

    • Google’s Agentic Checkout: Google has integrated “Agentic Checkout” into its Search and Gemini app. This feature allows Google to do the heavy lifting like tracking prices and, with user permission, automatically buying an item when it hits a target price. Furthermore, the “Let Google Call” feature uses AI to call local stores to check inventory, bridging the gap between digital AI and physical retail.

    • PayPal & Perplexity “Instant Buy”: In a landmark move for FinTech-AI integration, PayPal and Perplexity have launched “Instant Buy.” US users can now seamlessly transition from researching products on Perplexity to purchasing them instantly using PayPal’s trusted processing, without ever leaving the answer engine.

    The Risk: The “Invisible” Brand

    The risk of missing out is no longer just about losing a few clicks; it’s about becoming invisible to the new gatekeepers of commerce.

    As consumers shift their behavior from “searching” (Google Search) to “asking” (ChatGPT, Gemini, Perplexity), the traditional sales funnel is collapsing. If your brand does not have the technical infrastructure to be “read” and “transacted” by these AI agents, you effectively do not exist in this new channel. The risk is not just lower traffic, it is zero visibility in the premium tier of high-intent shoppers.

    The Future: Welcome to Agentic Commerce

    These updates are just the beginning of Agentic Commerce. We are moving toward a future where AI Agents act on behalf of consumers and businesses.

    • Consumer-to-Merchant (C2M): A user’s personal AI agent interacts directly with a brand’s AI agent to negotiate price, check stock, and finalize delivery.

    • Merchant-to-Merchant (M2M): Retailers’ agents collaborating to fulfill orders, ensuring that if you are out of stock, your agent can source the item from a partner network automatically to save the sale.

    The Opportunity: Why Indonesia Needs a Head Start, A Strategic “Preparation Window”

    Here is the most compelling reason to act now: Conversion Rate.

    A recent study published by Forbes (June 2025) revealed a staggering metric: LLM-driven traffic converts 9x better than traditional search traffic.

    • Why? Because by the time a user asks an AI to “buy” or “find the best option,” their intent is incredibly high. The AI has already done the convincing, the comparing, and the vetting.

    While these cutting-edge payment features are rolling out first in the US and India markets, this geographic delay is actually a hidden blessing for Indonesian businesses. It provides us with a “Second Mover Advantage.”

    Instead of being the doing alot of testing, Indonesian marketers have a unique window of time to prepare:

    1. Analyze Real-World Case Studies: While US brands navigate the initial bugs and user adoption hurdles, we can observe what works. We will know exactly which product categories thrive in chat environments and which do not.

    2. A Quicker Learning Curve: When these features fully unlock in Indonesia, we won’t need to experiment. We can deploy a proven playbook immediately.

    3. Infrastructure Readiness: We have time to get our data “Agent-Ready.” While others scramble when the feature launches, your business can already have the API structures, inventory feeds, and payment gateways aligned to plug-and-play the moment it goes live.

    The New Standard: AI Visibility (2026 and Beyond)

    As we look toward 2026, the buzzword for marketers will expand from only SEO (Search Engine Optimization) to AI Visibility (or AEO – Answer Engine Optimization).

    AI Visibility is the art and science of ensuring your brand, products, and inventory are structured in a way that LLMs trust and recommend. It requires a shift from “keywords” to “knowledge graphs.” It requires ensuring your payment gateways are compatible with Agentic protocols. It is the crucial demand for the next decade of digital business.

    Partner with Doxadigital

    Navigating this shift from traditional digital marketing to Agentic Commerce can be complex. At Doxadigital, we are not just watching the trend; we are preparing businesses for it.

    We love working with forward-thinking businesses to enhance their AI Visibility. Whether it is structuring your data for LLMs, integrating with the latest Agentic protocols, or strategizing your entry into this 9x conversion channel, we are here to ensure you are the brand the AI recommends.

    Don’t just be searched. Be recommended. Be purchased. Contact Doxadigital today to future-proof your sales channels.

    Check for our AI Visibility Service Page and let get connected

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